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Android 2012 Market-Share Beats Apple: Why?

By Rizwan Ahmad - 16 August 2012 No Comments
Android 2012 Market-Share
For the first time ever, Apple iOS is running in second place in 2012 to Android as the operating system of choice on more newly purchased mobile phones. Is Apple's popularity decrease experiencing a natural evolutionary downturn in mobile technology and devices, or has Android actually improved that much, or might the mobile technology itself in Android devices be the impetus behind the Android OS increased focus?

Android's Increased Market Share
The basic mobile technology behind tablets was first utilized several years before Apple's iPad introduction. Unfortunately, the timing wasn't auspicious for Microsoft, and Apple took more favorable advantage of miniaturization with a smaller, lighter version a decade or so later.
From that splash in 2010, Apple has firmly led the mobile tech device industry, whether it was their iPhone line or their iPad series.

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However, Samsung's smash hit smartphone, the Galaxy S II in 2011 grossly outraced iPhones to the cash register. That smartphone became the best-selling mobile model of 2011, and industry experts began mumbling about Apple's fall from sales grace: Was this the beginning of the end of Apple's near-monopoly on market shares?

From Shopper-Browsers to Product Buyers
From the users' standpoints, Android operating system wasn't a new development. This OS has been around for a number of years and through several upgrades from the initial dessert-series presentation of Donut.
The advancements of Android 4.0, Ice Cream Sandwich, and the furor it created brought Android devices more to the fore than any OS development Android had previously presented. However, it's still undecided whether it was the OS platform and its measurable enhancements or the technological feature conveniences that boosted Android's profile among users. After all, until Samsung's blockbuster, Apple mobile devices still firmly held their pole position.

Some conjecture of Android's 2012 market share overturn presents the possibility that user dissatisfaction with Apple's delays and incremental improvements-only brought many more users from iOS to Android. The shift from one OS in mobile phones can hardly be discounted: Android now occupies a leading position very similar to Apple's former sales profile of yesteryear.

User Comparison
Last year, a study of user types between those who prefer Android and those who prefer iOS outlined differences in thought processes, attitudes and profiles. That basic “personality” difference still exists, but the division line between them is much less distinct than it used to be.
Creative thinkers still prefer Android, and brand loyalists above all still prefer Apple. What then caused the user preference to lean so far in Android's favor, nearly doubling its market share in 2012 over Apple iOS? Perhaps it was the dissatisfaction factor.

Delays, Delays, Delays
One study unofficially declared that more Apple fans were so disgruntled with Apple's product upgrade and product introductions that they gave up waiting for the “next best thing” in the iOS universe. Those that bought new devices with the Android platform, wider screens and easier interfaces simply left iOS behind with nary a glance back.

Some users, however, miss the greater abundance of apps, but they don't miss the oft-higher price tags of iOS mobile phones. By Jaye Ryan, a freelance author who loves to write about Apple iOS and Android OS mobile phones for

Rizwan Ahmad
About the Author:

This article is contributed by Jaye Ryan and posted by Rizwan Ahmad Author and founder of, He is a tech blogger from India and he loves to share his thoughts by writing articles on this site to the different topics related to technology world,

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