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What Not To Do When Marketing Your Facebook Page

By Rizwan Ahmad - 08 November 2012 No Comments
When Marketing Your Facebook PageUsing an ineffective or illegal cover photo
The Facebook timeline allows you to put a cover photo on your Facebook page. The cover photo is the first thing that consumers will see so you need to use something that captures your brand's essence and promotes your product. Remember to change or refresh it once in a while so as to promote a new location, a new or different product, or an upcoming event. In addition, it should abide by the Facebook guidelines that state that a cover photo should not have a call to action to comment, share or download, any contact information such as email or web, and the purchase or price information. The cover photo is similar to a billboard on your Facebook page so try to maximally use it to promote your products.
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Breaking the guidelines on contests
Facebook contests add more complexity since laws may differ but it is advisable to make sure that any contest you run abides by the guidelines. Contests that ask for votes or submission through Facebook UI functions such as comments are not allowed.
The lawful operation of any promotion you are offering is your responsibility as a brand. This includes the eligibility requirements, terms and official rules. Giveaways or contests must be administered on a Canvas Page or a Page App within Apps on facebook.com.
Your Facebook page should also acknowledge that the contest is not endorsed, associated, administered or sponsored by Facebook. Winners of a contest cannot be notified via chat, wall pots or message on Facebook.
Various third -party providers such as Buddy Media, Wildfire and Offer pop help brands to run promotions on Facebook legally.

Ignoring insights
Facebook insights give a lot of information that is useful so it is wise to take advantage of them. Remember there is a prospective huge audience whose attention can be captured by posting engaging content while also enhancing it with Promoted Post or other Facebook ad tools.
It is also important to watch these metrics as you learn how to buy Facebook fans through the advertising platform.  This stats will show you if you are targeting the right demographics or not.
In addition, some consumers are likely to buy something when their friends buy so you should take advantage of the group of your fans who have an interest in learning about your brand.
People Talking About This (PTAT) is also something that you should pay attention to. Try reaching the metric in insights so as to monitor how your message is doing on the Facebook ecosystem.  Come up with a strategy for Facebook Marketing depending on what will actually work.
Also remember to check-out the real-time insights. These will help you see the effects of highlighting, pinning as well as promoting posts.

Writing too much text
Facebook statistics indicate that posts with less than 250 characters get above 60% comments, shares and likes compared with those that have more than 250 characters. Keep your posts short and interesting. You can make sure that your post is short but engaging by removing the link URL from the text field in the post. A thumbnail, a blurb as well as a page tile will populate once you paste the URL in the text field. You can streamline your post and cut the clutter by deleting the URL.

Eric Welke is a full time internet marketing consultant.  His blog at Eric Welke.com includes many how to articles and videos as well product reviews, such as this Empower Network review.

Rizwan Ahmad
About the Author:
This article is contributed by Eric Welke and posted by Rizwan Ahmad Author and founder of cyberockk.com, He is a tech blogger from India and he loves to share his thoughts by writing articles on this site to the different topics related to technology world,

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