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Top 5 Things Wrong With Your Google Adwords Campaign

By Rizwan Ahmad - 05 July 2013 No Comments
As we always precede with the common website and social media mistakes, time has finally come to highlight all the typical Google Adwords Campaign error that might cost your single penny very precious than before and can literally cost you thousand of dollars even more than you can actually imagine. Maintaining a good adwords campaign is certainly not that much tough but all you need to do is to be careful of these adwords mistakes often being committed by PPC managers.

SEE ALSO: The Importance Of Google AdWords To Online Marketing
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Hence, take a look at the most common adwords errors often being committed:

Mistake 1: Choosing the wrong set of Keywords: Well, this is the common idea of most advertisers that having countless keywords in their campaign doesnot actually harms. But if you look at the basic logic, then it true that this is a false logic that many ppc advertisers have based upon. First of all, having too any unrelated keywords can bring your overall campaign down which in turn can proved to be very expensive to generate the same amount of results if you wish to. Therefore, it is always recommended to use the most appropriate and related keywords in your campaign so that it helps your visitors to get the most relevant search results using those keywords in the search term.  For example: If you are using “brochure design services” as the search term then related results would show as brochure design company or brochure design services or affordable brochure design services. Then your ads might get some probable clicks as visitors actually want to receive some good design related services and that is why they have used the term in the search query as that. But at the same time, if the search results or ppc ads is shown as brochure design tips or brochure design tools. Then that it is the irrelevant ad being shown up with some unrelated keywords and your visitors might get fled away as they are simply not getting the relevant results from it. 

This is the relevant search result you would get by using the right set of keywords in your Ad Campaign. This is how you should incorporate the right set of keyword in your campaign. Take a look. Here, using the keyword as “brochure design service” as the search term, you are getting relevant ad results as the brochure design services in the search result which is relevant and visitors might find it interesting to click at it.

Mistake 2: Writing a Boring or tedious Ad Copy: Well, this is true that writing an Ad Copy requires a lot of intelligence level as you need to incorporate all your ideas into those 95 characters and you must be thinking how artful it is. But at the same time, it is also true that writing some Ad Copy which is irrelevant, boring or tedious doesnot do any miracle or at all. Ad Copy seriously plays a major role in getting more clicks to your ads as this is the first thing which visitors will see after going through the ad results. The more interesting it sounds or seems the more and more clicks it will get as the visitors will like to go through the services after going through the ads. Hence, writing in a boring or tedious way would just stop all your visitors to visit your site any more.   

Mistake 3: Not Implementing Conversion Tracking: Without having this clear path of conversion tracking, it is just impossible for ppc managers to get the track of right set of keywords which is generating the desired actions for the particular ppc campaigns. Google provides the conversion code for free and being a ppc advertiser, you need to implement this in your ad campaign for a better use of your adwords. Hence, you will get to see the particular set of keywords which is being targeted and thus clicks to your ads. If any irrelevant keyword is seen, it can be removed by inserting it in the negative keyword list as accordingly. Hence, this conversion tracking tool is seriously of great help.

Mistake 4: Fails to incorporate your Conversion Tracking to Google Analytics: Speaking freely, as this has been highlighted by ppc company, Google Analytics is one of the most powerful marketing tools which every ad words advertisers should be acquainted with.  As a bonus, if you connect your Adwords conversion tracking with your Analytics, then you will probably get a good view of all the data that your campaign is generating. Hence, it is of great help for all the campaign managers.

Mistake 5: Diverting all the Traffic to your Website’s Homepage: As most campaigns take the advantage from driving traffic to unique and different landing pages where the searchers can actually get the information that they are seeking more easily. This would be a better idea indeed rather than diverting all the traffic to the same home-page of your website and hoping that they find the right set of information from your site. It has to be in mind that your visitors are always busy and they just want the exact information from your website with in a minute. Hence, you need to pay attention to the every bit of time that they are spending on your website and help them by finding the right set of information from there.

Thus, these are the most common mistakes as committed by most ppc advertisers and overlooking it won’t help you much. Hence, being a ppc advertiser you need to concentrate on these mistakes and try to overcome it if committed at your Adwords Campaign.

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About the Author:

Aditi Datta She is a Professional PPC Analyst. She also maintains a renowned ppc campaign and also provides essential ppc tips and guidelines through her guidelines

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