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Are You Getting the Most Out of Your E-Commerce Website?

By Rizwan Ahmad - 06 July 2016 No Comments
If you’re using a website for e-commerce purposes, you need it to be working at maximum efficiency. If it isn’t, you’re losing out on potential sales. It takes a lot of time and hard work in order to make a website perform at its best, and you need to equip yourself with the right knowledge, too.

If you feel like you’re not getting the most out of it, see if you can identify any faults by reading our advice below.
Getting the Most Out of Your E-Commerce Website
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Design
When you’re trying to use your website in the form of a sales tool, you’ve got to appeal to the customer. One of the best ways to do this is to focus on simplicity.

If someone wants to buy something from your website, they aren’t going to run through hoops to do it. Make them wait too long or click through multiple pages, and they’ll simply go elsewhere.

That doesn’t mean you should make the whole thing boring, though. You’ve still got to try and engage them with videos, images, and glowing reviews. Professionalism is key here if you want to create the right impression and generate the most sales.

SEO
This is arguably the most important element of all. You need potential customers to be able to find you on search engines like Google.

E-Commerce Website marketing
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If you ignore SEO completely, you’ll never be found by people that don’t already know you exist. SEO is tough. You’ll need to learn about techniques like how to use the canonical tag and implement clever keyword placement.

If what I just said sounds like a foreign language to you, you aren’t ready to get involved with SEO just yet! In the meantime, study while outsourcing the responsibility to the experts. Otherwise, you’ll be producing an amateurish effort that doesn't present you with the desired results. Ignore SEO at your peril!

Marketing
SEO isn’t the only thing you should be focusing on when it comes to generating more visitors, though. Your website is the lifeblood of your operation, and as such, you should be taking every opportunity to promote it.

This means getting involved with techniques like social media marketing and email marketing. Create a Facebook business page and start populating it with posts and generating likes. Then, update it with website information every time you have something to say.

As you start to build a larger following over time, you’ll naturally generate more interest in your website. Don’t expect instant results with this, but they’ll come in time.

Sharing
For one final point, let me state the importance of including sharing features on your website. Now, with social media all the rage, everyone likes to share things with each other. You should be including basic social media sharing options on every product deal on the site.

Then, if someone sees something they like the look of, they’ll share it with their friends. If you’re lucky, it’ll lead to somewhat of a ripple effect where you benefit from multiple sales and exposure. For five minutes work, it’s a no-brainer to implement this on your site. 

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