Tuesday, August 6, 2013

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The word spam is very common in the world of search engine. What does this word exactly mean? Spam is an unethical technique implemented to increase search engine ranking of website by violating the terms and policies of search engines. Different search engines have their own set of guidelines which need to be followed to rank better in search engines. Google, Bing and Yahoo have their own set of guidelines. The spammy techniques include clocking, links hiding, keywords stuffing, link farming, thin content etc. Now Google is penalizing those sites with different updates like Panda, Penguin and few more.

SEE ALSO: Top 5 Things Wrong With Your Google Adwords Campaign
Spam’s In Terms Of Google
Image Credit: Vanderelbe.de

Spam in terms of Google
Web Spam team of Google is trying to get spam free results in search engine result pages for better user experience and for this type of results, Google team have implemented Google Guidelines which webmasters need to follow and create such websites which are user friendly. Below mentioned is the list of Techniques which Google consider as Spam:
  • Keyword stuffing and Hidden text
  • Thin content
  • User generated spam
  • Unnatural links to your site
Many sites have been penalized by Google for using spam techniques. Their rankings have been dropped or that sites are might be not visible in search engine result pages. Now the Google provides the live report for the spam techniques which you have implemented and that too with a live example. Below mentioned is the description of the above mentioned spam techniques:
  • Keyword Stuffing and hidden text: Keyword stuffing is defined as using lots of keywords in their content with the hope that they will rank better in search engines. But this is totally wrong and is against the Google Guidelines. Hidden text is something in which the text color and the background color is same and text becomes invisible to the users. Now a day’s most of the webmasters make use of images to hide text behind their images. The text appears on the mouse click or on mouse over.
  • Thin Content: Thin content means copying content from other reputed sites with the belief that it will have the same value in search engine result pages but actually it is a spam technique. You must create a unique content for your website for better ranking and for better user experience.
  • User generated spam: all spams are not generated by webmasters but there are spams which are generated by users. User generated spams on those sites which allow the users to create their own pages or content on their sites. If you receive a message user generated spam from Google, then it means that your website is good but some other users are generating spams on your website. These types of spams are commonly seen in the sites related to blogs or forum. User adds spam by giving blog comments or through many other ways.
  • Unnatural links to your sites: Recently many of the websites are affected by this spam. Google gives a message in your account as “Unnatural links to your site”. You will receive this message if you perform any of these activities in your link building campaign: buying links, getting links from irrelevant sites, excessive link exchange, and use of automated services for link building.
Check out if you & your SEO Company are using any of the spam technique for your website to rank well in search engine. If yes, then avoid using these techniques to rank well.
Rizwan Ahmad
About the Author:
This article is contributed by Tommy Buer and posted by Rizwan Ahmad Author and founder of cyberockk.com, He is a tech blogger from India and he loves to share his thoughts by writing articles on this site to the different topics related to technology world,

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