Monday, November 25, 2013

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Blogging has become an inseparable part of the internet. Over time, running a blog can be a fulfilling way to express yourself, and in many cases, even make a tidy profit. If you are a talented writer with the ability to inform, engage and convince your readers with your writing style, blogging can be a very promising career. Search engine optimization is an indispensable part of any blogging campaign which, when implemented the right way, can guarantee success for any blogging campaign.

SEE ALSO: Five Tips To Make Sure Your Website Doesn't Suck
Blogging - Top 5 SEO Blunders You Should Refrain From
Image Credit: sivantech

But SEO itself is complicated for many reasons, but mainly because, it depends on search engine algorithms which take numerous factors into consideration when ranking a web page. And the best (sic) part is, they keep changing it. As a result, bloggers keep making mistakes with their SEO efforts. While many can be inconsequential (such as the occasion grammatical error), there are quite a few that could severely hamper your marketing efforts. In this article, we will be going through some of the mistakes you are probably making.

1. Focusing on SEO at The Expense of High Quality Content
This was a common mistake during the pre-Penguin and pre-Panda days. Back then, it wasn't a big problem since search engines didn't penalize keyword stuffing and content duplication as much as they do now. But after the two algorithm updates, bloggers had to pay more attention to writing for people first, instead of search engines.

The recent hummingbird update placed even more emphasis on fresh, informative content that readers find useful. There really is no specific rule you can follow. The most important thing is to keep creating fresh, up to date content in your niche. To avoid getting penalized for keyword stuffing, ensure that your keyword density doesn't exceed 1 percent and use long tail keywords that integrates into the content seamlessly.

2. Purchasing Links
Buying links can give your blog a short term boost if your site is already popular, but you'll still be taking a major risk here. Google actively searches for and penalizes paid links. Apart from the bots, Google has a dedicated team in the company that searches for unconventional link patterns every day, so you will most likely get caught.

For instance, if several hundred back links were created to your site in one day, the links will be flagged as irregular linking activity. The links will then be investigated and if found to originate from suspicious websites or unrelated sources, your website will be penalized in the search rankings.
You can go around this by using the old fashioned methods of link building - manually, and over time. But if you mind is set on purchasing links, avoid using the same anchor text or purchasing hundreds of links within a very short time.

3. Posting Duplicate Content
Many bloggers make the mistake of targeting the same topics with variations of the same keyword and in different posts. For instance, if your keyword is "make money online," it won't add any value to your site to create a completely different post with "make money on the internet" as your keyword.

Avoid playing around with keywords or topics that are essentially talking about the same thing. Instead, you should always try to generate new original topic ideas that will generate interest from both readers and search engines.

4. Ignoring Google Plus and Authorship
It's no secret that Google lets Google Plus strongly influence its search results. Take advantage of this by building up on the credibility of having a personal Google Plus page and connecting it with your content with Google Authorship. Signing up for Google Authorship will allow you to help your fans, followers and potential visitors find the blogs you actively post your content. It will also make it easier for you to discover authors in your niche thereby opening up potential business and networking opportunities.

SEE ALSO: The Blue Print For A Good Blog Post

5. Lack of Internal linking
Once your blog accumulates ten or more posts, then you should start thinking about interlinking. Internal links are the best way to guide readers to other relevant posts within your blog. Remember one thing though, the anchor text must be relevant to the post you are linking to. Don't just use internal links because it will boost your SEO. Most importantly, the interlinked content must provide value for your readers.

Wrapping up
SEO is intricate businesses. The SEO mistakes outlined above may seem basic, but you should only ignore or overlook them at your peril. Start evaluating your website right away to identify any SEO mistakes you may have made to ensure that everything is in check.
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 Derek Fraser
About the Author:

Derek Fraser is an online manager for Havahart Traps. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

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