Provided that the marketing strategies that you’re using are tried and tested to work, you are bound to see traffic, leads, and sales out of your online entrepreneurial journey — even if you’re a total newbie.
That is why, as an eCommerce store owner, you’d do well to learn from seasoned entrepreneurs.
The more strategies and reliable methods you take in and apply to your business, the higher your chances are of seeing meaningful results.
To give you an idea of what seasoned entrepreneurs are doing when running and marketing their online stores, I will share five crucial pointers below. Let’s get right to it.
1. Repurpose your old content
From the time you started your blog up until this point, you’d have managed to publish boatloads of content.
Some of your content might already be several years old and you feel like they might just be dead weight for your site at this point — after all, not many people take the time to read content that is several years old, right?
While you might be right, to some extent, there is a way to leverage your aged content.
That’s where content repurposing comes in.
For instance, you can use your listicle articles, statistics, and tutorials (among other things) and turn them into infographics for your readers.
You just need to update your content a bit and make sure that the ideas you’re sharing are still relevant.
You can use tools such as Canva to create your infographics.
The tool offers a library of infographics templates you can choose from and customize to your liking.
With Canva’s tools and features, you can modify the text, font size and style, and even include your brand colors and logo. By using tools like this, you can easily create infographics to repurpose your old content.
Another way of making the most out of your repurposed content is to use them in your email marketing campaigns.
For instance, you can repurpose and combine your most value-packed pillar posts into an ebook and offer free copies to the people in your email list — on top of sending them your promotional offers.
It’s an excellent way to skyrocket your email marketing ROI with you having to create content from scratch.
It’s also a perfect strategy to use for nurturing your relationship with your leads and provide value for them with your repurposed content at the same time.
2. Automate your workflow.
Seasoned entrepreneurs know that one of the challenges of running your marketing campaigns is finding the time and energy to ensure that they run smoothly and effectively.
However, with marketing automation tools, you can just set your email campaigns, for instance, and forget about them.
This cuts down on your time and effort spent manually running your campaigns – allowing you to market your online store more efficiently and successfully.
MailChimp, for example, allows you to automate your email marketing campaigns.
With the tool, you can create automation emails for campaigns like retargeting your website visitors and thanking your first-time customers (among other things).
You can choose from a set of templates or create your custom automation email and modify the workflow according to your preferences.
With automation tools, creating and running your email marketing campaigns can be easier and more streamlined, allowing you to run your campaigns successfully.
3. Foster relationships with your brand ambassadors
Seasoned entrepreneurs know that people who believe in your brand are essential in a marketing strategy.
This could mean that because a lot of people look to their peers for product recommendations, your customers can be powerful advocates of your brand.
For instance, nurturing your relationship with your brand ambassadors allows you to establish a marketing strategy that helps you connect with your target audience and reach a new market.
To help you make the most of your brand ambassadors, you can create campaigns that give them incentives when they post, share, and tweet about your products.
You can also establish online communities, offer referral rewards, and create a branded hashtag that you can encourage your brand ambassadors and followers to use.
With tools like Hashtagify, you can come up with the right hashtags for your campaigns.
Just type in the hashtag you want to use, and the tool will give you insights on its popularity, users who use the hashtag, related hashtags, and more.
By using relevant hashtags, promoting your brand on social media platforms becomes a lot easier for you and your brand ambassadors.
4. Include your products in Google Shopping.
Aside from SEO and using paid ads to drive traffic to your website, one way of getting people to discover your products is by adding them to Google Shopping.
Google for Retail allows you to include your product feed to their website – which makes it easy for your target customers to come across your online store.
You can sign up for a Google Merchant Center account and set up a feed where you can submit your data.
For instance, you’ll need to create a primary feed where your data source is – and the Merchant Center uses this to display your products on Google.
However, your product data needs to meet the Merchant Center specifications and policies. To do this, you’ll need to adapt them using the advanced feed features – including supplemental feeds.
By using the supplemental feeds, you can override or enhance your product data to refine the performance of your ads.
With all that said, uploading your products to Google Shopping helps you reach a wider audience – allowing more people to see your products and your online store.
5. Pay attention to your metrics.
A successful marketing strategy isn’t just about promoting your products, but it’s also about keeping track of the performance of your campaigns.
Otherwise, you could be wasting money on marketing campaigns that aren’t even giving you returns.
Let’s say you want to track your social media marketing campaigns on Instagram. To help you monitor these campaigns, you can use social media management apps like Buffer.
The app’s social media analytics provides you with insights on the overall performance of your posts.
You can also see a Post Breakdown that tells you the number of likes, comments, impressions, reach, and the engagement rate of your social media campaigns.
Tracking the performance of your campaigns helps you close the cycle between your marketing efforts and your actual sales data.
Plus, it helps you assess the gaps in your marketing strategy — such as failing to design your website for speed — that you need to improve and make better data-based decisions for your business.
Final Thoughts
Learning the tried and tested ways of promoting your online store can save you time on researching the right approach to marketing that will help you get excellent results.
Although there isn’t a one-size-fits-all marketing strategy, knowing how the seasoned entrepreneurs do it points you in the right direction.
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