Every day marketers are writing case studies to help the companies they work with. To learn from them, you have to know where to find them as well as what makes a great case study. Once you know, it will be easy for you to learn from them. Here are some great case study examples that marketers have written to teach other marketers about how they can do marketing. Here’s a guide on how to write a case study.
Case Studies Are Essential Marketing Tools
In many industries, including those that focus on technology or software, people often talk about case studies. What is a case study? A case study is a document that focuses on one particular company or individual. The goal of these types of documents is to show other people everything that they can do to get the same results as the person who was successful with it. Marketers often use them when they want to teach other marketers about how they can do marketing, including how they can use different strategies, write better content, and do PR outreach.
Often these types of documents are seen as something that is helpful but doesn’t make sense to read. Many people struggle to understand why they should focus on them when they could read an article about marketing online, or they don’t know where to look for them.
Where Can You Find Case Studies?
There are a few different places where you can find a case study example, but the number one place to look is on the company’s website. Other marketers who have worked with them will write up what they did to help other companies learn about their strategies. It’s also helpful when it comes to seeing just how successful they were with their strategies.
Another place where you can find case studies is on third-party websites that focus on business and marketing. You will be able to learn from some of the best case study examples if you look for them here. Often these sites also have a lot of articles about topics related to marketing, so you can read through all of them to learn about the topic.
One more place where you can find case studies is on article marketing websites. Marketers often post articles that they write on these types of sites. If you want to follow and share some of the best content, then it’s a great idea for you to check out these sites and find the case studies that they have.
What Makes a Great Case Study?
One of the most important things for marketers to know about when looking at different case studies is what makes one case study template good or bad compared to another. Understanding this will make it much easier for you to learn from other people’s mistakes and successes instead of having to figure it out on your own. Here’s what makes a great case study.
Include Solid Timelines – The timeline of the case study is one of the most important things for marketers to look at when they are reading a different one. You can’t learn about a particular strategy unless you know how long it took them to carry it out and how long it took for them to see results. Often marketers expect great results too quickly, which is one of the most common mistakes that they make when using a certain strategy.
Keep It Simple – A lot of case studies try to cram in every single detail about their marketing into one document. This often makes it difficult for people to follow along with everything that they are sharing. Instead, marketers should keep it as simple as possible and focus on a few different strategies that worked well for them instead of trying to tell someone everything they did. You don’t want it to be too short either, since you do need a little bit of detail for people to understand why certain approaches were helpful or not helpful.
Tell a Story – A story about what happened makes it easier for marketers to understand why certain approaches were successful. Even if you don’t get the perfect results, you will be able to learn from what they shared in their case study to create a better marketing strategy in the future. The best marketers know that learning from other people’s mistakes is one of the easiest ways for you to avoid making them yourself.
Don’t Be Afraid to Discount – The biggest mistake that many marketers make when writing up case studies, especially online, is not discounting their products or services. People won’t want to buy from you if they feel like other people can do it better, so you need to prove that you are better than everyone else.
Make It Public – The last thing that marketers should do is make sure they share their case studies on the internet with other people. One of the main reasons for this is because it allows them to get feedback from other marketers and customers who have used their product or service. This can help them to see if there are any changes that they need to make or if the case study is successful.
Get Started Now!
Now that you know what makes a great case study, all you have to do is find some of the best examples of a case study format out there to learn from their strategies. You can find these on Venngage.