Elon Musk has officially announced that former NBCUniversal advertising sales exec Linda Yaccarino will become the new CEO of Twitter. She will have the difficult task of reviving Twitter’s struggling ad business, which has tanked since Musk took over as Twitter’s owner last fall. But, what do we know about her or who is Linda Yaccarino? let’s have a look.
Who is Linda Yaccarino?
Linda Yaccarino (@lindayacc) is the former NBCUniversal president of global advertising and partnerships and has a long track record in the media industry. During her time at the company, she oversaw ad sales for the entire network and its streaming platforms.
In total, Yaccarino helped generate over $100 billion in ad sales. Additionally, she forged various partnerships with companies like Apple News, Buzzfeed, Snapchat, Twitter, and YouTube.
As one of the top revenue-side executives in the industry, Yaccarino is well-regarded by her peers. She has received a number of accolades throughout her career for her work in the media industry, including being named an Advertising Age Power Player in 2022.
She has been praised for her ability to grow ad revenue across all of NBCUniversal’s properties. She is also known for her extensive knowledge of the media landscape and her strong relationships with advertisers.
In addition to her professional accomplishments, Yaccarino is also a public supporter of the environment and women’s rights. She has made several donations to charities and humanitarian organizations. She is a graduate of Penn State University, where she studied communications and liberal arts. She lives in New York City with her husband.