Fitbit

Google on Friday via its official blog post announced that it’s going to acquire the leading wearable and fitness tracking company Fitbit for $2.1 billion. According to Google, the company is looking for more opportunity to invest in Wear OS as well as products which could bring more Made by Google wearable devices into the market.

Google SVP of devices and services Rick Osterloh said, that this deal could bring more engaging wearables products, experiences by utilizing the best AI, software and hardware working closely with Fitbit’s team of experts.

Notably, Google is also serious about its user’s data such as personal information and other stored data on its devices. Google says that to protect users data Fitbit’s health and wellness data will not be used for Google ads. It will also give Fitbit users the choice to review, move, or delete their data.

The blog post hints at a positive deal between Google and Fitbit that will look forward to bring the best of their respective smartwatch and fitness tracker devices in future.

In a separate press release, Fitbit also announced that the company has entered into a definitive agreement to be acquired by Google LLC for $7.35 per share. This valued a total of approximately $2.1 billion.

We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life,” said James Park, co-founder and CEO of Fitbit. “Google is an ideal partner to advance our mission. With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.”