TikTok is the latest trend that has taken the world by storm since 2019. During the global lockdowns, people have been stuck at home, and that is when TikTok spread like wildfire. Everyone was hooked on TikTok because the short videos were funny at times, emotional at times, and informative at times, but they were always addictive. Once you were on the TikTok app, you would find yourself scrolling through videos endlessly without realizing it.
TikTok is, therefore, one of the best platforms to reach audiences. Content creators have used TikTok to its fullest potential to get closer to their fans and build a stronger following. TikTok has a global audience, making it the best platform to reach viewers from all over the world.
For this reason, TikTok is also one of the best platforms for marketing your products. Whether you work for a brand or have your own small business, if your aim is to reach people on social media and spread word about your product or brand, then TikTok is the place to do it.
Social media marketing has become the most viable option since most people visit sites like Facebook, Instagram, Twitter, and TikTok multiple times a day. Since most people work from home, they always find themselves on the Internet and, occasionally, social media websites. This is where brands and businesses can grab the maximum attention and drive traffic to their websites. If customers find products they like, they will not think twice before purchasing.
Social media sites have become brand-friendly and allow users to easily build their business and link customers and sellers. TikTok is also a great platform to reach potential customers and let them know about your product or business. If done right, the short format of videos can be attention-grabbing without feeling invasive.
How to go about TikTok marketing? We have some simple tips that you can keep in mind to get started.
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Use a good video editor app:
The most important thing about success on TikTok is the quality of the video itself. A poorly shot video on a bad camera will barely reach viewers because the TikTok algorithm will push it down. To make videos that look professional and can attract potential customers, you can use any good video editor app.
One of the best apps available on the market is InVideo Online Video Editor. This powerful and capable platform is free to use and is web-based; therefore, it can be used on Windows and macOS. The platform is optimized for Google Chrome and can be used from a mobile device too.
The user interface is smooth and easy. The platform is packed with features like correction of errors, adding text, audio, free templates, filters, etc. If you plan on using TikTok frequently, then this AI platform will be your best friend.
Influencer Marketing:
Influencer marketing on social media is a new rage. One can easily become an influencer if they can connect with audiences, and plenty of opportunities flow from there. Brands and businesses partner with influencers who then advertise the products to their large audiences. Influencer marketing on social media is widespread and highly successful because audiences trust the influencers they follow.
This way, there is a mutually beneficial relationship between brands, influencers, and audiences. Getting an influencer to partner with your brand or business is the best way to boost the sales of your products. It is important to choose an influencer whose image suits the brand or product. For example, fitness influencers usually partner with brands that make products related to health and fitness. It is essential to partner with an influencer who represents and embodies the brand and product.
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Hashtag challenges or giveaways:
One of the best ways to spread the word about your business and drive traffic is through giveaways and hashtag challenges. The more people you can interest in your product, the more they are likely to buy it. Giveaways are a great way to show that you are an interactive brand that wants to get closer to the audience. Hashtag challenges are also participatory and spread awareness about your brand or business.
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Show user-generated content on your profile:
When users post videos talking about your brand or showing the products they have purchased, it is a credible source of advertising. These videos should be showcased on your profile and shared across platforms like Facebook and Instagram. Brands can benefit greatly from satisfied customers spreading the word about their products. This is especially true for small businesses that need help growing.
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Share your videos as much as possible:
If you want to grow your small business or you want the highest number of people to know about your products, the best strategy is to make good quality videos and share them as much as possible. Share among friends and followers across platforms like WhatsApp, Facebook, Twitter, and Instagram.
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TikTok Marketing Report:
This report can provide a lot of insight for brands and businesses. Several conclusions can be drawn from the TikTok Marketing Report. These statistics can help brands reach more people and create better content.
Take a look at some statistics and insights from the TikTok Marketing Report:
- The best videos on TikTok that are mostly viewed are the ones with catchy, upbeat songs that are trending.
- Most of the content on TikTok has some kind of product placement. This is one of the most popular genres of videos on TikTok.
- Approximately 25% of videos feature an influencer or a celebrity.
- 87% of videos have at least one hashtag. This is a must if you are posting a video on TikTok. Adding relevant hashtags can help your video reach the right audiences.
- The best brands on TikTok post around 3 times a week. The algorithm rewards those who post frequently and consistently.
- The most popular brands on TikTok are tech, gaming and food-related. This means there is a space for makeup, cosmetics, clothing and jewelry brands to grow.
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Always use music:
When it comes to TikTok, music is the make-or-break part of the video. Use one catchy song, and the viewer will be hooked, if not for the video, at least for the song. Videos with catchy music tend to do a lot better than flat videos with no music. TikTok allows users to use millions of songs, so you can unleash your creativity and find a song that will start a new trend.
With over a billion active users every month, and more than 2 billion downloads, TikTok is a global phenomenon and the next big thing in social media marketing. Hop on to the trend with these easy tips to get started.
