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Technology You Need To Invest In To Make Your Business A Success

- 21 October 2016 No Comments
Running your own business often means that you are incredibly strapped for time. There are always meetings to attend, sales figures to wrap up and training to be done. Plus, with today's incredibly hectic working environment, you may find that some of your staff end up feeling the pressure.

A stressed out workforce isn't a good workforce, and you may find that your business suffers because of that. This is why it is vital to make use of modern technology that will save time, minimise employee stress and also enable you to run your business better than ever before.

Take a look at some of these online courses, programmes and apps that can help you and your team become the most proactive versions of yourselves.

Technology You Need To Invest
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Headspace is a hugely popular wellbeing app that is focused around mindfulness meditation. It may sound a bit zany, but this kind of thing can hugely benefit your business. If either you or your staff are feeling anxious or overwhelmed, there is a very high chance that the quality of your work will deteriorate.

In today's competitive business climate, there is simply no room for this. But rather than doing what employers of the past would do and kicking out staff who weren't up to scratch, encourage your employees to partake in a bit of self-care with this app.

You are likely to see some good results. Plus, as some of the meditations are only a couple of minutes long, intended for working hours, you won't lose many man hours either.

Online training courses
When you hire new people for your business, it's always exciting. Having new team members on board usually means you have brought in a whole new set of skills and ideas. This is obviously beneficial for any business.

But, you will need to spend a significant amount of time training them. Staff training not only means that their first few days at work aren't productive, but it distracts you from your own work too. Cut the cost of face to face training in your business by engaging in online training courses.

Online training courses
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You can get online courses in just about any sector, from health and safety to HR training, so make use of this piece of technology. It will save you time and money.

Internal business systems
They say that nearly half of all small businesses fail within the first year. This is a scary statistic for any business owner. If you want to avoid it happening to you, you first need to understand the reasons why this happens. A common reason is any lack of internal communication system for the company.

If you have a team of say, ten people, simply swapping emails about everything all the time is only going to land you in hot water. Email trails are long and confusing to follow, and doing all your sales work via the programmes your computer came with just isn't going to cut it.

Speak to a local IT consultant about what internal systems would benefit your business - in terms of communication, management and efficiency.

Share your thoughts with us in the comments below.

Vodafone to Offer Free National Roaming Starting this Diwali

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This Diwali, Vodafone customers will get free national roaming on incoming calls Vodafone India announced today. The company said that the free national roaming on incoming calls will be free Starting this Diwali and if you are a Vodafone customer travelling anywhere out of your telecom circle then you don't need to worry about any kind of special roaming packs, You will be able to receive incoming calls toll-free.

“At Vodafone, the customer is at the heart of all that we do and it is an ongoing endeavour to come up with unmatched value and convenience for out customers. Even though outgoing charges while roaming had become comparable to home charges, consumer research has shown that incoming charges while roaming have been a hindrance to worry free usage,” said Sandeep Kataria, Director – Commercial, Vodafone India.

“Along with our recently launched International Roaming Daily pack which makes International Roaming worry free, we are now confident that Vodafone India customers will not be holding back conversations while travelling nationally or internationally on Vodafone SuperNet,” Kataria added.

According to Vodafone, the free national roaming offer is a part of company’s 200 million customer celebration. But somehow it seems that the company wants to compete with Reliance Jio in India which is gaining millions of new customers per day.

Both prepaid and postpaid customers will be able to avail this offer till December 31, 2016.

What you think about the new offerings from Vodafone on this Diwali, Share your views in the comments below.


Xiaomi Mi Note 2 Listed Online with Curved 2K Display, Snapdragon 821 & More

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Xiaomi to launch its Mi Note 2 on October 25 in China and just before the launch we just got to see the new Xiaomi Mi Note 2 listed online with some details regarding its features and specifications.

According to the popular online reseller Oppomart, Xiaomi Mi Note 2 will feature 5.7-inch dual curved 2K Display with 2560x1440 pixel display resolution and 2.35GHz Qualcomm Snapdragon 821 on board. Xiaomi Mi Note 2 will also be available in 4GB and 6GB RAM variants.

Xiaomi Mi Note 2 Listed Online with Curved 2K Display

Moreover, Xiaomi Mi Note 2 will also feature Dual 16MP SONY OIS rear camera at the back and 16MP on the front.

The listing also adds that the phone will support 37 bands from all over the world including (GSM/WCDMA/LTE-FDD) networks. Xiaomi Mi Note 2 will be running on company's MIUI 8 base on Android 6.0 OS out of the box.
Mi Note 2 Curved 2K Display

Now comes the important part yes the price,  According to the listings we can expect the price of the new Mi Note 2 will be something around $499, but nobody is sure yet as the official price is yet to be announced from the company.

What you think about Xiaomi's upcoming Mi Note 2? share your thoughts in the comments below. 

How the iPhone 7 Surprised the Modern Smartphone User

- 18 October 2016 No Comments
When the original iPhone launched in 2007, it was lauded as a revolution in smartphone technology. Consumers agreed, purchasing millions of units in the first year. The iPhone has continued to sell well, and Apple continues to improve the technology, culminating in the iPhone 7 that was released just a few months ago.

However, several choices Apple made with the iPhone 7 surprised reviewers and consumers alike, both positively and negatively, leaving many iPhone 6 users questioning whether or not they should Sell iPhone 6 or stick with it until the next model.

iPhone 7
Where's the Jack?
The most notable loss is that of the headphone jack. While Apple provides an adapter for use with the charging port, many customers were startled at its omission and questioned the choice, especially when competing phones produced by Samsung and Huawei have retained the port.

However, Apple defended its position and pointed out that the vast majority of iPhone users rely on wireless headsets and other accessories and the deletion of a port originally designed in the 1970s for portable stereos enables the phone to be thinner, lighter, and not held back by older technology.

Shouldn't the Screen Be Bigger?
Some users were also critical of the screen, which relied on older LCD technology and does not offer the full 1080P resolution.

However, Apple chose this screen because it is a proven, rugged technology that is more resistant to falls and has reduced battery requirements when compared to other options. Indeed, the iPhone 7 offers the best battery life of all iPhones, despite having a much faster processor.

What's Under the Hood?
The primary focus of Apple was to enable the iPhone 7 to serve better as a media streaming and gaming device. While it may not offer the full 1080p resolution, such high resolutions are considered superfluous on a 5.5" screen anyway, and the ingenious quad-core system being backed up by 3gb of RAM and up to 256gb of storage enables the phone to excel in display and gameplay aspects.
iPhone 7 colors and design

Capable of playing almost any game in the app store at top speed and high resolution, the iPhone 7 is also capable of storing entire seasons of TV shows for offline viewing.

The iPhone 7 is an incremental step in the iPhone's development cycle, and while it may not have set the world on fire, it offers a lot of superior options when compared to the iPhone 6 and 6s, especially regarding processor performance and RAM.

Apple's focus on the internal aspects of the phone may have made for a less visually impressive phone, but it certainly a more powerful machine better able to handle today's software environment. So whether you decide to Sell Phones you have and upgrade or stick with an older model, you’ll know what new additions are being introduced today.

6 Apps to Help You Manage Your Website

- 12 October 2016 No Comments
Maintaining a website can sometimes be a lot of work, especially if you’re doing all you can do make it more visible to your targeted audience. When your site starts gaining popularity, you’ve got to spend a lot of time and energy in making it better every day, which can be very demanding.

This is the main reason why some people hire an expert do deal with their website improvement, and though it is an investment, it’s probably not a bad idea unless you’ve got enough time to do it all yourself.

If you do decide to manage your site, then you should do your best to be as productive as possible.

Thankfully, there is a world of apps out there to help you in every aspect of your website management, from content to SEO. Here are some of those apps to help optimize your performance when managing your website.

6 Apps to Help You Manage Your Website
1- Have A Mobile App Of Your Website Manager
This is more in line with general information, but it can save you a lot of time. Being able to access and manage your website from afar will make your life easier and you can react instantaneously when something needs to be changed.

Also, you can immediately respond to any form of activity on the website, be it a comment or even malware threat. Seeing that so much can be done from your smartphone and your tablet, the time you would spend commuting can now be just as productive as the time you spend in your office.

2- My Life Organized (MLO)
This app isn’t just useful for managing your website, but it will help you with organizing your duties and projects throughout the whole day. Unfortunately, procrastination sometimes takes the best of us and we spend more time browsing the web than working.

With MLO, you can set up objectives you want to reach and all you need to do in a day, after which the app will create to-do list and prioritize what needs to be done first to accomplish what you planned.

If you’ve got a hard time focusing on what you’re doing, be it writing a blog or optimizing your website in any other way, MLO is the app you should look at to help you organize your time.

3- Get A VPN
Once you get into the game of having your own website, one of the primary things you should take care of is its protection and privacy. You need to be well-versed in all sorts of dangers that can seriously impact your website and more importantly, you need to know how to deal with them.

Using a virtual private network (VPN) remains to be one of the safest solutions we have to keep our security and privacy in check. VPN will hide your web activity as well as protect all the content you have on your website thanks to the data encryption, which can’t be easily cracked.

Not only that, but a good VPN provider will also efficiently mask your IP address, so that your location remains unknown and it will help you get around practically any form of geo-blocking.

Naturally, you should have trustworthy antivirus software as well, but when it comes to questions of privacy and data security, just grab a VPN and you will sleep soundly at night.


4- Google Analytics
Knowing just how well your website is doing, as well as what is the content that appeals to your visitors the most is crucial for building a successful website.

Also, you should dedicate a good chuck of your website management time to SEO (search engine optimization) in order to be at the top of any search for your designated keywords, and nothing is more helpful for this task than having exact information.

Google analytics is definitely one of the essentials you need to have in your arsenal because it gives you insight into page views, clicks on your website, how much time visitors spend reading an article or browsing through your web store. All in all, if you want your site to be optimized for search engines as possible, Google Analytics is a must.

5- Use Hootsuite For Social Media Management
This app has proven its worth and is at the top of many lists concerning best social media management apps. With it, you’ll have all of your social media accounts neatly stocked in one place, so that you can easily follow and promptly react to something happening on your social media.

Hootsuite will also make scheduling posts much easier, not to mention that you also get statistics with this app, which will help you track how good your social media representation is.

6- Evernote
Last, but not least, Evernote app will allow you to easily note all the ideas and useful information you find on the go, when you don’t have enough time to sit down and take a closer look at what you’re doing.


You can write down some ideas that you get on the go and then think them through when you’ve got time, and you can also record yourself and make website clippings to have all the useful information one click away whenever you need it.

Evernote is also easily synced with all devices, so you can in no time check on your PC what you recorded on your mobile device.

Adam Ferraresi  
About the Author:
Adam Ferraresi loves everything related to technology since he was five years old and it was that love that brought him into web development. Soon after he graduated from college, he got a job in Dallas working as a web developer and not long after that, he was recognized for his qualities as a writer. Presently, he’s a freelance writer for and is very happy because of it. In his free time, when he’s got any, he enjoys playing basketball and hiking.

Fraud Protection Basics For Online Businesses

- 11 October 2016 No Comments
While the explosion of online retail has been a wonderful thing, it does have its dark side. Fraud is a major issue that all retailers - online and off - need to be wary of. As an eCommerce store or a business that sells anything online, you are at a great deal of risk. To protect yourself, there are a few things you need to understand. Today, we’re going to go through several things that all online business owners should be doing to protect themselves from fraud.

Fraud Protection Basics For Online Businesses
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Know your risks
The first step in fraud protection is knowing how it works - and how to see the signs. Fraudulent transactions are often of large value or repeated numbers of small transactions. Sometimes they are easy to spot - a fake address or silly name can often be a warning sign.

Of course, none of these issues alone mean the transaction is definitely fraudulent. But they should be warning enough to investigate more thoroughly before shipping any goods. There are a few checks you should make should your suspicions be aroused. Make them, and you will avoid the many issues that could follow.

Find a suitable provider
Merchant providers are often wary of businesses that attract fraudsters. You will need to set up a high risk merchant account with an appropriate provider if this applies to you. Failure to do so will leave you open to extortionate fees and plenty of issues when the inevitable fraudulent transactions occur.

It’s also worth pointing out that merchants have high expectations of you. If you haven’t made the appropriate checks for every sale, you could end up liable.

Set up purchase limits
One thing high-risk merchant providers might insist is that you set up purchase limits. To be honest, it’s always a good idea to question the sale of high-ticket items. There are just so many scams and methods of extracting goods from retailers that it’s too easy to get caught out.

Fraud Protection
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However, bear in mind that this won’t protect you from every fraudulent activity. Some criminals might target you for several low ticket items at the same time, or over a period of a week. If you get a large number of orders from the same card, it’s worth investigating - and reporting the incident to your provider.

Keep better records
If the worst does happen, you need to prove you did all you could to prevent the fraud. It’s going to happen, and without perfect records, there could be tough questions for you to answer. Make sure all your customer accounts are in good order. Do all you can to look at suspicious activity.

Ensure your payment systems are watertight. And don’t be afraid to report any strange behavior. Yes, it might be a legitimate customer. But reporting the activity will show them you are careful with their details and financial information.

Fraud is a real danger to many online businesses. However, with strict record keeping and regular checks, there is no reason why you can’t avoid it. Fraudsters are becoming smart at beating the system, but you should have no worries getting money back if you have kept your side of the bargain.

Top 7 Blogging Tips For Beginners

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Do you want to start your blog and share your technical or business experience? You can even start a blog if you have something new to share. However, if you want to opt for professional blogging as a long-term career, you must take a step-by-step approach.

Tip 1- Take Help of A Pro
- Taking a professional custom writing service is a good idea because it will help you big time.

- Consulting a professional blogger will ensure you do not make mistakes often and adopt the right approach.

Top 7 Blogging Tips For Beginners

- As a professional knows the deep tricks and tips to blog effectively, you must consult the blogger.

Tip 2 - Tie-up with a Designer
- Today, people browse most of the blogs from their mobile. So, your blog needs to be mobile responsive and feature crisp and clear images/Infographics.

- A graphic designer with little programming skills can help you post blog articles with unique images and Infographics to entice readers and increase traffic on the blog.

Tip 3 - Use Social  Media
- Social media sites like Facebook and Twitter help you directly interact with large and loyal reader base of the same niche.

- You must keep the corporate and branding identity (font and theme of the post) sync with your site so that readers can relate to it.

Tip 4- Write crisply
- You must use your knowledge properly.

- You must use custom writing techniques and write in an engaging manner to educate the reader in an entertaining manner.

Tip 5 - Engage with other bloggers
-You must discuss and participate in blogging forums to increase your profile and blog visibility.

-You can also talk to the blogger to share links to increase the domain authority.

Tip 6 - Post Original Images
-If your blog is only curating articles, it is still good.

-However, a popular blog will feature original images shot directly from the camera to make it the more authentic and real. It will help you to attract a reader base for a longer duration.

Tip 7 - Do Video Blogs
-It's time to show your face and create video based listicles with not more than 4-5 months duration.
You can attract more organic traffic as people love to watch videos.

-However, you must shot the footage from a good camera and ensure the footage is high-quality with no noise in the background.

If you follow these 7 tips, you will start blogging on the right note.

Author Bio:
Lisa Parker a reader, writer and explorer who like to explore new trends and technologies who like to showcase my skill sets through my writing. Recently I am writing for 4STUDENTS LLC. Writing is my voice to share my thoughts and views about everything.

I Swear, Your Car Is Safe and Sound with Car Remote Apps

- 07 October 2016 No Comments
The Car Remotes are one of the essential utilities to manage and protect your vehicle. It's very important to keep this tiny device safe and sound. If you lose it, you must get an immediate replacement. Though, you can also use car remote apps to manage and track your vehicle with ease.

There are some cool features present in a typical car remote app:-

Start Your Car Remotely
You need to install the hardware in the car and then download the mobile app. Connecting the car with the app is accomplished through the cloud server of the provider. You can open the app and use the slick and smooth interface to remote start your car during winter or summer.

Your Car Is Safe and Sound with Car Remote Apps

Lock/Unlock Car 
With the smart key feature, you can easily lock or unlock the car. It's a hassle-free feature and one of the most important ones to lock or unlock the car with your Smartphone and protect it from thieves.

Once you press a button on your Smartphone, the app sends a signal to the hardware via the cloud network to initiate the designated feature.

Though you must always keep your keyless remote safe in your pocket, you can still use this feature to unlock your car if you have forgotten it somewhere.

Track Your Car
Tracking the car is equally important and a confined GPS tracker with software capabilities can help you harness the extended benefit of safety.

You can track the vehicles on the map and generate many reports to check the fuel indicator.
Installing CCTV style camera with a GPS system ensures you get a 360-degree view of your car and keep it safe and sound from any security threats.

If you run a fleet of vehicles, you can combine the monitoring system with GPS tracking and remote app to harness the real benefit of technology and take charge of your car effectively.

Smartwatch Compatible
The most awesome benefit is that you may even not require a Smartphone to control the car as you can leverage the benefit of a car remote app with a wearable device like a smartwatch. If your mobile is switched off, a few touches on your smart watch can help you take charge of the car instantly.

Miscellaneous Features
Push Notifications- You can easily receive push and alert notifications on your mobile or smart watch screen instantly.

User Dashboard- With a user confined dashboard, you can customize the app.
Multiple Vehicle Management- You can easily add and manage multiple vehicles at the same time.

Car remote apps are very handy to keep your precious and lovely car safe and secure. If you love cars and just bought a new one, you must install these apps. Plus, you must also keep a handful of extra car remotes. If you lose a remote, you can look for key fob replacement.

When you combine technology (car remote app) with quality remotes, you guarantee maximum safety for your car. So, get these two important utilities and thwart any security threats today!

About the Author
Alice Methew is a professional writer has written so many articles for different sites to a different site. She has the aim to achieve more and more topics if she can share with the viewer.

The Payment Options All Businesses Should Offer Their Customers

- 26 September 2016 No Comments
It’s just good business sense to offer a range of payment options to your customers. Of course, what works for one business won’t work for every company. However, as an entrepreneur, it’s important to offer your customers a range of payment options. As otherwise, you could end up losing customers or putting new clients off.

There are various payment options you, as a business owner, can offer. These include cash payments, debit or credit card payments, check payments, or payment plans. Below, we’ve shared some tips and advice relating to each payment type, along with a few pros and cons.

What payment options should your business be offering? Let’s delve a little deeper and find out.

Cash payments
It’s no secret that a lot of business owners favor cash payments. The reason for this is because cash doesn’t cost anything. That might sound odd, but the fact is card payments can often come at a cost to the business owner.

Payment Options All Businesses Should Offer Their Customers
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Plus, when customers pay in cash, book keeping becomes much easier and less stressful. However, cash is best used as a payment method when combined with debit or credit card payments, as not everyone is happy to carry cash. This is especially true when it comes to making big payments.

Debit or credit card payments
Today, debit and credit card payments are the favored payment method by many people because they’re quick and easy. For businesses, however, debit and credit card payments come with a transaction cost. This is why some smaller companies prefer not to use them.

Of the two, credit cards come with the highest cost. That being said, it doesn’t have to be that way. You see, thanks to online payment processing, credit card payments can now be much cheaper. Thus allowing more businesses to accept credit card payments.

Check payments
In the 90’s checks were one of the most common payment methods. Today, however, they’re not as popular as they once were, thanks to the invention of PayPal. However, as a business owner, if you want to be inclusive, it’s a good idea to offer payment via checks.

This is a popular option with certain people, and if you fail to accept them, you could end up losing business. This is especially true is you work closely with other businesses, as many larger companies prefer to make payment via check.
Check payments
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Payment plans
Payment plans are something that not all businesses are comfortable with, and that’s fine. Whether or not you accept payment plans is at your own discretion. Many larger companies are happy to offer payment plans to certain clients who they know to be trustworthy.

However, for startups, payment plans may not be an affordable option, and that’s perfectly fine. As a business owner, you have to do what’s best for you and your business. If payment plans aren’t an affordable option, then don’t offer them. It’s as simple as that.

As a business owner, it’s your job to attract and keep your clients for as long as possible. Believe it or not, the payment options that you offer is a big part of that.

How you will let customers pay can impact whether they buy from you or use your services again. So it’s important to think carefully about the payment options you have in place.

Sony Files Patent for Headphones that Change Their Shape

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I have an overly headphone-obsessed friend John who owns 6 pairs of headphones. “Each one is for different occasion”, says John.  “This one is for workout, this one is for my laptop, I use this wireless one in my office, this one cancels noise, you know? And this one has better sound among all.” continues John.

And it turns out that he’s not alone in doing so. Choosing right fitting headphones sometimes feel like choosing a life partner. That’s the why many of us have multiple pairs of headphones in their backpacks.

Some headphones don’t have comparatively good sound but are good at noise cancellation. On the other hand, some are good in noise cancellation as well as in sound quality but never fit-in in our ears.
Sony Headphones that Change Their Shape

That’s why companies give you multiple earbuds along with a headphone. However, for many of us, this doesn’t solve the problem. One pair of earbud we find too big while another becomes too small to fit into the canal. Isn’t it?

And what happens when we have to borrow headphones from our friend or colleague? It’s quite obvious that the different canal sizes of our ears make our lives tough again in those circumstances. His headsets start a non-cooperation movement against your ears!

Sony seems like realizing this pain of many of us, their patent filing indicates so. There is a new patent application published by the USPTO this Thursday which is filed by Sony.

The patent discloses self-adapting headphones. These can change their size according to your ear canal or of whosoever using them.

The patent mentions using a special electroactive polymer in its earbud. An electroactive polymer is one that can take any shape or size depending upon the electric charge.

Thus, these earbuds are sensitive to the electric charge. They change their size just on the push of a button to fit precisely in your ears. Cool, isn’t it?

Also, the patent discloses that these headphones could sense the environment you are in. For example, if you’re sitting a subway, the headphones will change their shape so that outside noise could be canceled.

This is something my friend John always wanted. Headphones that always fit-in, never pops out and give you the best sound quality while canceling outside noise. No more worries John! Sony got you covered.

About Author: 
Shabaz Khan is a research analyst at GreyB Research, a patent research and analytics firm based out at Singapore. He loves reading only two things – articles on the next gen technology and his GF’s text. Rest is data junk for him.

Sony’s New TV Will Reduce Awkward Family Moments While Watching Movies Together

- 16 September 2016 No Comments
Nothing can be more awkward than watching a movie with your parents while that scene shows up! Neither you can leave as it makes it more awkward not you can sit and watch.

What you can do, however, is play normal. You also have other cool options like staring the ceiling or awkwardly start replying to a text that you never received. Apart from that, there’s nothing that you can do!

There are hell lots of movies and programs ready to put you into this chilling situation if you watch them with family. You can’t take any chance, no matter how cool your family is.

So, to save you from that mild torture, Sony filed a patent application of an android TV (or any OS) processor of which can detect your comfort level for a content and takes action accordingly. This means, if you give an expression of discomfort with a scene or a movie, your TV will take care of it.

Sony's Automatically Reacting Smart TV

But how Sony’s Smart TV will be doing it?
This must be a question bugging you at this moment. Right? Well, let me spill the beans.

The TV has a profanity or violence scale on basis of which it takes actions. Also, it can accurately identify your facial expressions to decipher your emotional state such as cringed, scared, annoyed, etc. It also includes other factors like your eyebrow movement, breathing pattern, and sweating to make better judgments.

So, if there is a mayhem scene telecasted where your lil cousin is feeling nervous, the TV will recognize it. Next time, when such a violent scene is about to telecast, it will ask you beforehand to substitute a more violent scene with a less violent one.

It may be blurring the particular area of the screen where bloodshed is shown. This is not mentioned in the patent and I’m only speculating this. But this seems like a solution to me. What do you think?

On the other hand, if you are watching the same scene alone and are quite comfortable with the scene, the TV won’t substitute the scene will less violent content. Similar is going to be a story while you watch content that is sexually explicit.

The facial recognition feature of this TV will help you in many other ways; for example, it will help you in parental controls. No matter how comfortable you kid is with a violent content, the TV after recognizing that a kid is watching, will always substitute a violent content with a less violent one.

Awkward Family Moments While Watching Movies Together
The patent highlights various other cool features of the TV.  It, for example, can learn your preferred content type. Other than that, it’s going to have many other features like thumbs up or thumbs down to rate a content type, custom profile for viewers, etc.

The Catch
There is a catch, however. You may not see this TV in the market for next 2 years or may be more. It’s because we uncovered this information from a patent application.

A patent application, in general, talks about a futuristic technology. And a company can take its own sweet time to convert a technology described in a patent into an original product.  Whatsoever, isn’t it great that you have just read what might be there in a smart TV of the future?

About Author
Shabaz Khan is a research analyst at GreyB Research, a patent research and analytics company based out at Singapore. He loves reading only two things – articles on the next gen technology and his GF’s text. Rest is data junk for him.

How Facebook Assures You Great Engagement with Improved Facebook Offers

- 15 September 2016 No Comments
Is Facebook Offers a part of your marketing strategy? If yes, a good news for you. Now you can get more engagement with improved Facebook Offers. Want to know what the new updates are?

Just read the article to know more about the new Offers on Facebook.

Facebook Offers
Facebook does do a lot for its advertiser-users. In the year 2012, it launched Offers feature for the sake of businesses promoting on it. With this feature, businesses can promote their offers and attract customers. Yet, the feature was confined to promotion only. This dissatisfaction lasts for no more now. Yes, Facebook has announced a new updated Facebook Offers.

So marketers, know what is there in the improved Facebook Offers for you and your customers and how you are going to engage more with your customers.
New ‘Facebook Offers’
Facebook Offers

Every time Facebook comes with updates and new classy features that help social media marketers in one or another way. Offers -  A key strategy for attracting customers and making a great business. Because people love offers. Just telling you the fact, I search for offers first and then think of other things next when I’m shopping. And this is the most common thing in every shopper.

Keeping this fact in mind, Facebook has redesigned and brought new Facebook Offers.

Advertise and Share offers easily
Marketers can now easily reach their targeted customers with their offers on Facebook. This amazing feature gives flexibility to run the offers, target the users and letting the users redeem the offers on their device itself.

You can offer online offers or in-store offers. You can advertise the offers through a offer ad or you can post it on your business page. Just like any other ads, you can use various ad formats like slideshows and carousels and you can target audience of various categories.

In your ads report, you can see how many offers were redeemed.

While testing the feature, a clothing business Maurices has seen a 31% increase in its returns on ad spending.

Easy to get offers
Shoppers, getting offers is so easy for us now. We can easily find alluring offers on Facebook and claim them easily on any device from anywhere. If you want, you can save the offers to new Offers bookmark. So, you can check and claim your offer whenever you want on mobile, desktop or at the store. It depends on the type of offer the advertiser specifies, though.

To redeem online offers:
Users, no need to remember the offer code anymore. You can simply copy the offer code and paste it on the merchant site if you are using it on mobile. So that, you can get access to the terms and conditions and other details.

To redeem in-store offers:
For in-store offers, Facebook gives a QR code or a bar-code. Just save the offer to bookmarks. At the check-out time in the store, just open the offer. The merchant can scan the code. Thus you can claim your offer.

You may forget your offers sometimes. But don’t worry. Facebook alerts you with regular updates when the offer is about to expire. If you claim an offer on mobile, you can get a notification the moment you log in to Facebook on desktop.

Unique offer codes
As of now, Facebook offers supports one offer code or QR code. This is enough for marketers who want a mass distribution of their offer. But some businesses want to give special offers to some special customers, or they may want to control the mass distribution of the offer. For such marketers, Facebook is working on unique offer codes.

Unique offer codes

With these codes, marketers can give a unique offer code for each and every individual. And this feature will be launched soon.

Creating offers:
Creating an offer on Facebook is so easy. Most of you might know this. But for newbies, here is a brief explanation of the process:

Just open your business page. At the top of the page timeline, you can find ‘Offers, Events+’.
Creating Facebook Offers

Just click on it and click on Offer. A form will appear. Furnish all the particulars and see the preview on the right side. Once everything is done, click ‘create offer’.

Just an example
Here I’m giving you a small example on how the offers help businesses in getting great success. Let’s take a look at the success story of the household and healthcare giant, LG.

Established in 1947, LG is the pioneer manufacturer of cosmetics in Korea. It wanted to drive in-store sales to its retail outlet at Beaute. And the strategy it used to get more customers to buy its products is: promoting in-store offers on 10 of its cosmetic products. It offered products worth 10,000 KRW (korean won). And the result are amazing. They got:

99,019 offers redeemed
10 times increase in the fanbase
50 times of the average redemption rate when compared to other coupon services
3.65 times more return on ad spend

These results were accomplished with the previous version of offers feature on Facebook on which we can only promote our offer. There might be a chance of users ignoring them as they had to remember the coupon code or had to be redirected to another site.

Creating an offer on facebook
But now with the new version of Facebook Offers, users can easily redeem their offers with the advanced redemption features.

My dear marketers, who doesn’t fall for offers?

When redeeming the offer made too easy, no one really wants to scroll down the page without clicking on it. It makes clear that Facebook is giving us a great chance to drive our audience towards our business. And it’s all our part in making them loyal customers of our business.

So guys, it’s time to hone your strategies.

Author Bio:
Hello mates!! I am Sumit Ghosh, a huge social media fan, a nerd, a geeky programmer and owns a digital marketing firm, successfully running for over 9 years. I also started the SocioBoard Blog to provide knowledge to new startups and entrepreneurs whose social marketing campaigns failed to generate ROI. You can Follow Sumit on FacebookLinkedIn and Twitter.