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Sony’s New TV Will Reduce Awkward Family Moments While Watching Movies Together

- 16 September 2016 No Comments
Nothing can be more awkward than watching a movie with your parents while that scene shows up! Neither you can leave as it makes it more awkward not you can sit and watch.

What you can do, however, is play normal. You also have other cool options like staring the ceiling or awkwardly start replying to a text that you never received. Apart from that, there’s nothing that you can do!

There are hell lots of movies and programs ready to put you into this chilling situation if you watch them with family. You can’t take any chance, no matter how cool your family is.

So, to save you from that mild torture, Sony filed a patent application of an android TV (or any OS) processor of which can detect your comfort level for a content and takes action accordingly. This means, if you give an expression of discomfort with a scene or a movie, your TV will take care of it.

Sony's Automatically Reacting Smart TV

But how Sony’s Smart TV will be doing it?
This must be a question bugging you at this moment. Right? Well, let me spill the beans.

The TV has a profanity or violence scale on basis of which it takes actions. Also, it can accurately identify your facial expressions to decipher your emotional state such as cringed, scared, annoyed, etc. It also includes other factors like your eyebrow movement, breathing pattern, and sweating to make better judgments.

So, if there is a mayhem scene telecasted where your lil cousin is feeling nervous, the TV will recognize it. Next time, when such a violent scene is about to telecast, it will ask you beforehand to substitute a more violent scene with a less violent one.

It may be blurring the particular area of the screen where bloodshed is shown. This is not mentioned in the patent and I’m only speculating this. But this seems like a solution to me. What do you think?

On the other hand, if you are watching the same scene alone and are quite comfortable with the scene, the TV won’t substitute the scene will less violent content. Similar is going to be a story while you watch content that is sexually explicit.

The facial recognition feature of this TV will help you in many other ways; for example, it will help you in parental controls. No matter how comfortable you kid is with a violent content, the TV after recognizing that a kid is watching, will always substitute a violent content with a less violent one.

Awkward Family Moments While Watching Movies Together
The patent highlights various other cool features of the TV.  It, for example, can learn your preferred content type. Other than that, it’s going to have many other features like thumbs up or thumbs down to rate a content type, custom profile for viewers, etc.

The Catch
There is a catch, however. You may not see this TV in the market for next 2 years or may be more. It’s because we uncovered this information from a patent application.

A patent application, in general, talks about a futuristic technology. And a company can take its own sweet time to convert a technology described in a patent into an original product.  Whatsoever, isn’t it great that you have just read what might be there in a smart TV of the future?

About Author
Shabaz Khan is a research analyst at GreyB Research, a patent research and analytics company based out at Singapore. He loves reading only two things – articles on the next gen technology and his GF’s text. Rest is data junk for him.

How Facebook Assures You Great Engagement with Improved Facebook Offers

- 15 September 2016 No Comments
Is Facebook Offers a part of your marketing strategy? If yes, a good news for you. Now you can get more engagement with improved Facebook Offers. Want to know what the new updates are?

Just read the article to know more about the new Offers on Facebook.

Facebook Offers
Facebook does do a lot for its advertiser-users. In the year 2012, it launched Offers feature for the sake of businesses promoting on it. With this feature, businesses can promote their offers and attract customers. Yet, the feature was confined to promotion only. This dissatisfaction lasts for no more now. Yes, Facebook has announced a new updated Facebook Offers.

So marketers, know what is there in the improved Facebook Offers for you and your customers and how you are going to engage more with your customers.
New ‘Facebook Offers’
Facebook Offers

Every time Facebook comes with updates and new classy features that help social media marketers in one or another way. Offers -  A key strategy for attracting customers and making a great business. Because people love offers. Just telling you the fact, I search for offers first and then think of other things next when I’m shopping. And this is the most common thing in every shopper.

Keeping this fact in mind, Facebook has redesigned and brought new Facebook Offers.

Advertise and Share offers easily
Marketers can now easily reach their targeted customers with their offers on Facebook. This amazing feature gives flexibility to run the offers, target the users and letting the users redeem the offers on their device itself.

You can offer online offers or in-store offers. You can advertise the offers through a offer ad or you can post it on your business page. Just like any other ads, you can use various ad formats like slideshows and carousels and you can target audience of various categories.

In your ads report, you can see how many offers were redeemed.

While testing the feature, a clothing business Maurices has seen a 31% increase in its returns on ad spending.

Easy to get offers
Shoppers, getting offers is so easy for us now. We can easily find alluring offers on Facebook and claim them easily on any device from anywhere. If you want, you can save the offers to new Offers bookmark. So, you can check and claim your offer whenever you want on mobile, desktop or at the store. It depends on the type of offer the advertiser specifies, though.

To redeem online offers:
Users, no need to remember the offer code anymore. You can simply copy the offer code and paste it on the merchant site if you are using it on mobile. So that, you can get access to the terms and conditions and other details.

To redeem in-store offers:
For in-store offers, Facebook gives a QR code or a bar-code. Just save the offer to bookmarks. At the check-out time in the store, just open the offer. The merchant can scan the code. Thus you can claim your offer.

You may forget your offers sometimes. But don’t worry. Facebook alerts you with regular updates when the offer is about to expire. If you claim an offer on mobile, you can get a notification the moment you log in to Facebook on desktop.

Unique offer codes
As of now, Facebook offers supports one offer code or QR code. This is enough for marketers who want a mass distribution of their offer. But some businesses want to give special offers to some special customers, or they may want to control the mass distribution of the offer. For such marketers, Facebook is working on unique offer codes.

Unique offer codes

With these codes, marketers can give a unique offer code for each and every individual. And this feature will be launched soon.

Creating offers:
Creating an offer on Facebook is so easy. Most of you might know this. But for newbies, here is a brief explanation of the process:

Just open your business page. At the top of the page timeline, you can find ‘Offers, Events+’.
Creating Facebook Offers

Just click on it and click on Offer. A form will appear. Furnish all the particulars and see the preview on the right side. Once everything is done, click ‘create offer’.

Just an example
Here I’m giving you a small example on how the offers help businesses in getting great success. Let’s take a look at the success story of the household and healthcare giant, LG.

Established in 1947, LG is the pioneer manufacturer of cosmetics in Korea. It wanted to drive in-store sales to its retail outlet at Beaute. And the strategy it used to get more customers to buy its products is: promoting in-store offers on 10 of its cosmetic products. It offered products worth 10,000 KRW (korean won). And the result are amazing. They got:

99,019 offers redeemed
10 times increase in the fanbase
50 times of the average redemption rate when compared to other coupon services
3.65 times more return on ad spend

These results were accomplished with the previous version of offers feature on Facebook on which we can only promote our offer. There might be a chance of users ignoring them as they had to remember the coupon code or had to be redirected to another site.

Creating an offer on facebook
But now with the new version of Facebook Offers, users can easily redeem their offers with the advanced redemption features.

My dear marketers, who doesn’t fall for offers?

When redeeming the offer made too easy, no one really wants to scroll down the page without clicking on it. It makes clear that Facebook is giving us a great chance to drive our audience towards our business. And it’s all our part in making them loyal customers of our business.

So guys, it’s time to hone your strategies.

Author Bio:
Hello mates!! I am Sumit Ghosh, a huge social media fan, a nerd, a geeky programmer and owns a digital marketing firm, successfully running for over 9 years. I also started the SocioBoard Blog to provide knowledge to new startups and entrepreneurs whose social marketing campaigns failed to generate ROI. You can Follow Sumit on FacebookLinkedIn and Twitter.

What is an SEO Audit and Why Should You Care About it

- No Comments
If you run a business it’s very likely that you own a website. There are many SEO techniques out there which are meant to help your site, but some dishonest people sometimes take advantage of unsuspecting victims and perform bad SEO for their sites.

You may have a successful website ranking on the top pages of search engines at the moment and that is great. However, it all depends on the way in which you’ve reached the top pages, as there are certain SEO firms that made use of devious means to perform better.

What they did not know is that it is becoming difficult to defraud the search engines. This happens quite often, honest business owners get tricked into bad SEO services and their websites end up with a penalty.

What is an SEO Audit

The Importance of an SEO Audit
If you are currently running a campaign to take care of your website, you should know that you can only benefit from having regular audits, as it is one of the most effective strategies This, in turn, helps that your website gets a proficient health check. If you hire reliable SEO consultants, the agency will go through each facet of the website and identify any inconveniences related to optimisation.

They will make sure that their qualified experts compile all the findings and recommend solutions detailed in a proposal and sent to you for review. The main reason to have an SEO audit done on a regular basis is to make sure of the status of your online business.

Not only is it beneficial as it helps to analyse the past mistakes, it also predicts the future of your website in a practical way. In the process of having an audit, the SEO program helps to determine:

The Importance of an SEO Audit

How popular your online business is,
It analyses if you are using appropriate content,
It helps to increase the traffic values, and
Helps to fix problems with the right strategy in place for successful online marketing
An audit is a report that provides you with clever insight and statistics and enables you to steer your website in the proper direction.

It contains relevant and useful information with long-term benefits to rectify all the problems in making your website rank in the top pages and stays there.

SEO Auditing is Beneficial to all Web Sites
For successful internet marketing, there are some important things to consider and perhaps the most important thing is – getting more and more traffic. If you’re looking for SEO services in Sydney there are many people who will help you to keep your website up-to-date attracting more visitors to find your services.

SEO Auditing is Beneficial to all Web Sites

If any unexpected problems occur, they can push your online business downwards.
To avoid these risks, you need to have your website audited regularly to fix any potential issues and stability of the website.

A stable website will help attract much more search volume. An audit is a crucial step for any online campaign.

7 iPhone Camera Tricks Every Lazy Person Needs to Know

- 07 September 2016 No Comments
Back in the days, the 2-megapixel camera that came with the first iPhone was terrible. It lacked the ability to capture details, and it performed badly in low light settings. But a tech blog writing service group concluded that things have changed dramatically over the last few years. Apple invested massively in improving its technologies and creating a camera that could easily replace any DSLR.

Nowadays, each new model sets a new bar for mobile photography excellence. You can take some truly astonishing photos with your iPhone, even if you are a novice photographer. But, as with any tool, understanding its features is the first step to creating amazing things with it.

Even though the iPhone has become the camera of choice, there are probably at least a few tricks you don’t know about. Luckily, you don’t have to explore your phone’s settings to discover them because we’ve created a list of helpful tricks. Read through for the best ways to take photos that will earn you tons of likes.
7 iPhone Camera Tricks Every Lazy Person Needs to Know
1. Apply Exposure Compensation
As you probably know already, you can tap anywhere on the screen when you’re in the camera app to tell your phone where to focus. You can take this trick a step further with a feature called exposure compensation. Tap on your subject as you would normally do when you want to focus. Then, drag the brightness symbol next to the focus square up to make the pic brighter. Move it down to make it darker.

2. Lock Focus and Exposure
Most of the times, you want your iPhone camera to focus and expose on each photo every time. But, there are moments when you want to lock these two settings to get a creative shot. Tap and hold on the screen in the camera app. Several rectangles will appear around your finger, letting you know that the focus and exposure setting are locked. You can move the camera in any direction, and they won’t change. Tap anywhere on the screen to unlock them.

3. Use the Headphones as a Camera Shutter Trigger
Let’s be honest. The iPhone camera shutter button has such a bad position that it’s hard to hold the phone in one hand and take a selfie at the same time. You might be surprised to learn that Apple’s headphones could be the solution to this problem.

 The EarPods have a small remote on the cable that allows the volume button to be used as a Camera Shutter Trigger. All you have to do is open the camera and hold up the volume button to take a picture.

4. Reduce Camera Shake
Have you ever tried to take a photo in a dark room only to have the picture come out shaky and shadowy? You are not alone. Although iPhone’s camera improved over the past years, it still struggles in low light environments.

The camera often takes longer to expose to compensate for the lack of light, so you need a firm hand to take pictures as clear as possible.

To reduce the shakiness, you can simply push the side of your body against a wall, rest your elbow on a vertical surface, or simply hold your iPhone with both hands and tuck your elbows into your body.

5. Apply a Grid Overlay
If you want to take your iPhone photography to a new level, you could implement the rule of thirds. Go to Settings, tap on the Photo & Camera button and move the Grid toggle into position. Now, when you open the camera, a grid overlay will be displayed on the screen.

6. Never Miss a Photo Opportunity Again
Whenever a great photo opportunity presents itself, most people grab their iPhones, open the camera app and press the shutter button. But, there are moments when you realize that you are in the wrong camera mode.

For instance, you might realize that you are shooting a video instead of taking a picture. The 3D Touch option can help you avoid these situations. Press hard on the camera app on your iPhone’s home screen and you’ll instantly get the option of jumping straight to photo, slow-motion, video, or selfie mode.

7. Take the Best Pictures with Burst Mode 
One of the main reasons professional photographers can get such great pictures is that they take numerous shots and just pick the right one. You can do the same with your iPhone by using the Burst option.

What other simple tips for taking amazing pictures do you know? Share them in a comment below.

The Pros and Cons of Being A Cash-Only Business

- 06 September 2016 No Comments
We’ve all had those moments. We go into a store, pick out what we need, and head to the counter. Then, we’re told that it’s cash-only. We haven’t got any cash. They’ve just lost a customer.

Let’s not be too hasty, here. There’s obviously a reason why many businesses continue to operate with a cash-only focus. So, I’ve taken it upon myself to look at some of the pros and cons of going cash-only. Is it a good idea? Is it a bad idea? Let’s find out.

Pros & Cons of Being A Cash-Only Business
Image Source
The Pros
For those who want somewhat of a simplified experience, a cash-only focus might seem a lucrative option. There’s no waiting around for any delayed payments that might otherwise have caused a problem. There’s also much less bookkeeping that needs to be worked on, meaning that you don’t have to focus so much on the accountancy side of things.

Also, a big plus is that you don’t have to pay any transaction fees. These fees can range depending on the credit card company you use, and they add up over time. If you’re making tiny transactions, they might not be worth it.

The Cons
Now, let’s look at the cons. The first is the obvious one - many people don’t want to pay by cash. They keep their cards on them as a routine, but they don’t always have money to hand. You might quickly find that this is particularly true of the younger generation, who often expect you to accept credit cards. This obviously limits your potential of making as many sales as you might have done.

Another big risk of taking cash-only payments is that you’re keeping a lot of cash on the premises at once. It’s an added security risk that might just leave you feeling a little uneasy. Investing in a safe is crucial, and making sure your security is tight is important to deter would-be robbers.

One other consideration you need to make is that the IRS might not be too happy with you. They’re always looking for a digital trail, and you haven’t got one. This means that they might just make it harder for you to go about your dealings with them, causing hassle.

Cash-Only Business
Image Source
The Verdict
So, what’s the verdict? Ultimately, it depends on what type of business you’re running.

Implementing the ability to take credit card payments is important for many types of businesses. Still, this is only the case if you can find a company that provides you with a good service.

Analyze what’s out there and pick something that is financially viable. While you’re at it - don’t forget about modern technology like contactless payment abilities. Those extra add-ons might just make you additional sales.

If you’re adamant on remaining a cash-only business, that’s OK too. However, it’s important to identify whether your inability to take credit cards will become an issue.

What’s the demographic like? What size of payments will you regularly take? Where’s the nearest ATM (seriously, this is important!). Factor it all into your decision, and come up with the best solution for your business.

Social Media Websites You Can Make A Profit From

- 05 September 2016 No Comments
Nearly all of us use social media websites in one way or another. For most people, social networks are a great way to keep in touch with friends, family and share content with one another. Businesses and organisations often use social media for marketing. But did you know that using social media can be a job in itself?

Many social media sites give you opportunities to make money. If you have a lot of YouTube subscribers or a loyal Instagram following, it might be time to monetize. Here are some social media websites you can use to make money.
Image Source
YouTube is now one of the most widely visited websites in the world. It’s an all-inclusive resource for videos on any topic you could think of. Many people start YouTube channels as a hobby, but as channels grow, they can become profitable.

Many people use services such as to cultivate a YouTube following. Users with a lot of views and subscribers can become a partner with YouTube. Advertisements will be displayed on their videos and they’ll be given a percentage of the revenue.

A lot of big channels also partner with YouTube networks, who help creators build their audience and get them sponsorships. YouTube can quickly become a full-time job. In fact, the most famous YouTubers are making millions of dollars a year.

Instagram has become the most popular social media network for image content. Many people use Instagram to promote online shops, by posting pictures of products. Some people also use it to sell artwork.

Instagram has also brought about ‘Instagram Models’. Instagrammers who develop a significant following can start getting sponsors. Companies will pay these people to advertise their products to their huge base of followers.

If you enjoy gaming, is the social media website for you. Twitch allows users to stream games as they play them. People often develop a following of viewers who watch them for excellent gameplay or amusing commentary.

Like YouTube, Twitch offers a partner program for popular streamers to get paid for ads. Fans of streamers can also support them by giving donations or paying a monthly subscription for extra features. There are also sponsorship opportunities, so there’s plenty of ways to get paid from Twitch.

Twitter allows you to send out instant, short snippets of information to a public following. Because of this, it’s often used for advertising purposes. Companies often turn to Twitter to send out news of promotions and share content. But even those with a large following for a personal Twitter account can get paid for their influence.

There are services where businesses will pay you to advertise their products or services to your followers. One example of this is’s Affiliate Program. You can refer customers towards Amazon products and get a share of the profits if they buy them.

Patreon allows content creators to open a crowd funding page. Content creators from various social networks often link their Patreon page for fans to donate at their own will. Contributors are often given special rewards for donating. Whether you have a following on YouTube, Twitter, Facebook or any other site, linking a Patreon page can help you earn more.

How to be a Successful Social Media Marketer?

- 30 August 2016 No Comments
Social media… a revolutionary term in the digital marketing industry. No need of any introduction of the role social media plays in online marketing.

We have plenty of social media networks with easy-to-use interface connecting billions of people around the world. But it is not that easy getting a successful outcome for a business on social media. It needs strategic efforts.

A normal user can use the social media platforms as slick as a whistle. But social media marketers need to follow some etiquette that earns the response of targeted users, they have to think out of box and leverage every single feature of social media for their profit. They have to know the social media etiquette, what works and what doesn’t, and they have to update their knowledge.

So here in this article, I’ll let you know how one can be a successful social media marketer.

What Goes Wrong!!?
In a hurry to getting quick results, marketers take wrong steps and feel the heat. So, I suggest marketers to step into the shoes of a common social media user before implementing your plans and presume how users may respond to your actions on social media.

Just take a look at some of such aspects that go wrong:

1. Too Quick yet Controversial Responses of Marketers:
Maintaining good relations with users is important. It needs quick responsiveness of the marketers. Meanwhile, marketers should make sure their responses are not going controversial. Quick response does not mean giving a reply right at the moment you got a comment and making the situation worse.

Understand the comment or query you got and think of a better answer that you give in the coolest way possible. Take your time in giving a reply that sends positive waves to the users.

Controversial Responses of Marketers

2. Irrational Content:
Content is king. And it is a well-known fact. But it doesn’t mean that content is the ultimate medium to pitching your product. But most of the marketers do the same. They use some forceful content bluffing and bragging about their products. In the process, quality lacks in their stuff, making their users indifferent to the posts.

Firstly, try to make your users feel like getting in touch with you. Later, you can use your strategies to make them be your loyal customers. So marketers, always give priority to emotionally provocative content rather than irrational stuff.

3. Impersonal Interaction:
People don’t like talking in a too formal or robotic manner. They love friendly approach. So make sure your replies are not so formal or impersonal. Wish them like their friend. This helps you in making good customer relations.

4. Heavy Automation:
Automation is needed. But you have to monitor it. Your job is not over with making some content and scheduling it. You have to check the content quality and the frequency of posting. You may schedule some special content on a special occasion. But make sure it fits the context and gains positive response of the targeted users.

5. Only Self-Promotion:
Of course, you have to promote  your products. But don’t bore your audience with only your updates. Apart from that, you have to mention others in your posts. You can make a post wishing your users on their special day or share others posts that are useful for your readers.

These are the things that usually go wrong on social media. So marketers, give them a thought and review your strategies. If you are making the same practices, better you change them asap.

Social Media Etiquette:
Behaving on social media is so crucial. There is some etiquette on social media, especially for business people. If you don’t follow the manners, you may end up as a worthless business on social media. And I guess you can understand the consequences of such a bad remark.

Social Media Etiquette

Though there are too many social networks, primarily five networks Facebook, Twitter, Instagram, LinkedIn and Pinterest are used for marketing. The etiquette for these networks is a bit different from each other because of the way they function.

Facebook Etiquette:
1- Frequent updates are okay. But, there must be some time gap between these updates.
2- Irrespective of the nature of the comments be they are positive or negative, you have to respond to each and every comment that you get.
3- Firstly, entertain and inform your audience. Later, sell your product to them.
4- Don’t ask to like your page on others business pages.
5- Using first person plural is better while introducing your product.

Twitter Etiquette:
1- Know how to use hashtags effectively. Remember that Twitter is the pioneer of hashtags.
2- Give quick and positive responses for the quotes on your tweets.
3- Follow the people who are worth following. No need to follow all the people who are following you.
4- Keep the logo of your business as the avatar of your business page.

Instagram Etiquette:
1- Don’t use unprofessional hashtags like #followtofollow.
2- Post in a proper frequency.
3- Give what you want to get. Interact with others posts.
4- Search for the apt hashtags that suit for your business.
5- Seek the permission of others when re-posting their posts.

LinkedIn Etiquette:
1- This is a professional network. So, keep your posts industry-related.
2- Tell people why you are connecting them.
3- Send a welcome message once you connected with someone. Make sure the message is crafted nicely.
4- Don’t pitch your service on LinkedIn groups. They are to share knowledge and behave accordingly.

Pinterest Etiquette:
1- When pinning something, give a backlink to the resource. Better you pin it directly from the resource page itself.
2- Never compromise with the image quality.
3- Don’t be spammy with your pins. Pin something worthy.
4- Introduce yourself mentioning the creator of a board when joining the board.

Know what works for you:
The Only Thing That Is Constant Is Change. Obviously, the trends on social media and the tastes of its users change time to time. You have to keep updating your knowledge and know what works for you at the time.

Videos Works for you:
Coming to the content strategy, people love video content and it works well for advertising. The fact is: Videos captivate, communicate, compel, circulate, convey and confirm.

So, marketers have to focus on video content essentially.

video content

Dynamic Adverts Targets Precisely:
Social networks like Facebook, Instagram and LinkedIn are offering you dynamic adverts features on their advertising platforms. Using such features helps you in reaching the targeted users precisely.

Keep up with the regular algorithm changes of social networks:
Social networks change their news feed algorithm and other algorithms regularly. Earlier, Facebook introduced a change in its news feed algorithm. And recently it introduced the Anti-clickbait algorithm that controls the clickbait headlines.

Twitter and Instagram also introduced some changes in their news feed algorithms offering more convenience to their users. These changes may affect your business reach. So, you have to change your strategies accordingly.

Get to know the advertising tools and features on social networks:
Facebook offers you beautiful advertising features and tools. Get to know such tools and make better use of such things. Other social networks also offer such ad platforms. It is your part leveraging them.

Third-party tools helps you out:
Nevertheless, automation is crucial in effective time management for marketers. So the need of third-party tools like HootSuite, SocioBoard and SproutSocial etc. are so helpful in managing your multiple social media accounts and automating your social activities. As said earlier, heavy automation may lead to bad impressions. So, you have to use those tools wisely.

Making strategies, following the etiquette and updating knowledge - all these things have to be done in parallel. Initially, it may be a bit daunting. You have to put all your efforts to get accustomed to it. It may take time. But once you master all these practices, one can make social media marketing like anything.

So guys, what say you? Hope this article helps you with your SMM endeavors. Feel free to share your ideas and opinions in the comment box below.

About Author:
Hello, Mates!!! I'm Sumit Ghosh, CEO of Socioboard Technologies and the Marketing Head of Socioboard. I'm responsible for the overall marketing strategy of SocioBoard, including product marketing, positioning, inbound demand generation and online marketing. Socioboard's new approach to open source social media management is changing how Social Media Marketing companies, digital agencies, corporations, and web/broadcast media across the world thinks about Socioboard.

Globalization of Small Business Through VOIP

- 29 August 2016 No Comments
VoIP has changed the very face of business. There is no doubt about it. After the advent of VoIP the world of communication has seen a sea-change. Communicating with people located at different corners of the globe has never been easier.

And it is this seamless communication that has changed the trend of the business dynamics. It has also helped the exponential spread of ever small businesses. The technology helps these small businesses to compete with the more seasoned and fancied market players.

The technology comes up with a number of communications options, which are well beyond the simple voice communication. VoIP helps in easy and seamless teleconferencing and video conferencing.
Globalization of Small business through VOIP
Image Source
This helps the smaller businesses a lot in establishing their presence across the globe.
These two facilities help these smaller businesses to have their representatives in places far away from their business hub, and thus reach out to a large and widespread gamut of customers.

This is the catch, and this is how these smaller businesses are helped by VoIP technology in every aspect. This becomes more evident when it comes to spreading of these businesses in various parts of the globe.

Technically speaking, comparing a small business and a bigger one, and the rate and mode of their business growth might sound a bit unrealistic. However, after the introduction of VoIP, this is not the case anymore.

VoIP communication has changed the scenario to a large extent. In fact, the technology has provided the smaller businesses the edge needed to solve some of the most intricate problems. They are now able to serve the customers in a much better way.

In time they serve even better than their more fancied counterparts. This, naturally, helps in promoting their businesses. This promotion in turn, helps the businesses to get popular and thus, spread all over.

Let us take another angle of thought here. There are cases when small businesses used to have the capacity to live up to the expectation of their customers in a much better way than the bigger businesses.

Yet, they lacked the adequate resources or manpower, or the means to get in touch with certain strategic points of differences, which could have helped them to serve their customers in a much better way.

It is the VoIP that changed this scenario in a fantastic way. It opened up the floodgate of opportunities for the smaller businesses. By effectively utilizing the VoIP-based communication systems, the smaller market players can gauze the real size and scope of its business.

It can measure its enterprise, and utilize the elements of VoIP service for exponentially inflating its perceived size. This helps it to get to every nook and cranny of the globe. This also helps in augmentation of its legitimacy as well as its professionalism. If this is not globalization, what else is?

To sum up, after the development of VoIP, the gap between the smaller and bigger business players has significantly narrowed down.

The technology is helping the smaller business players to reach out to all the nooks and crannies of the world. This, needless to say is giving the bigger names a tough competition.

Sony's PlayStation Now Cloud Gaming Service is coming to Windows PC

- 27 August 2016 No Comments
Sony's PlayStation Now or PS Now cloud gaming service is coming to Windows PCs. According to different sources on the internet Sony made the announcement on Tuesday night. According to the announcement the PS now service will be coming to users in Europe and North America.

Moreover, Sony also announced that it will be launching a wireless adapter for its DualShock 4 controller for both Windows and OS X. To recall, PlayStaion Now or the PS Now was only available for Sony's own devices like on PS3, PS4, PS Vita and PS TV.

Sony's PlayStation Now Cloud Gaming Service
After getting PS Now on your PC you will be able to play titles such as Uncharted and God of War franchise on your PC. The system requirements which you need to run PS Now on your PC is listed below.

- OS: Windows 7 Service Pack 1, Windows 8.1, or Windows 10
- CPU: Intel Core i3 3.5 GHz, AMD A10 3.8GHz or faster
- HDD space: 300MB or more
- RAM: 2GB or more
- Sound card and a USB port

No Mention about the type of graphics card has been made. But PS Now users will need a minimum 5Mbps of Internet speed to be able to run PS Now on their PC.

There would be over 400 titles which PS Now user will be able to enjoy on their PC. Just to remind you that the PS now service costs about $19.99/month and it is expected to remain the same for PCs too.

On the other hand, the new DualShock 4 USB Wireless Adaptor could be launched sometime early next month at a price tag of $24.99 (approx. Rs. 1,680).

Share your thoughts with us in the comments below.

Vivo Launches Y21L Budget Smartphone with 4G VoLTE Support at Rs. 7,490

- 25 August 2016 No Comments
Vivo has launched Vivo Y21L budget smartphone in India with 4G VoLTE support at Rs. 7,490. The smartphone is now available to buy and its available in White and Grey colour variants.

Vivo Y21L comes with dual-SIM card support and it runs on the company's Funtouch OS 2.5 based on Android 5.1 Lollipop. The Vivo Y21L is powered by a 1.2GHz quad-core Snapdragon 410 (MSM8916) processor coupled with 1GB of RAM.

Vivo Launches Y21L Budget Smartphone

The smartphone features 5-megapixel rear camera with flash, and a 2-megapixel front-facing camera with Palm Capture and Voice Capture features, which allows you to click photos simply by showing their palm. Users can say ‘cheese’ to click pictures using Voice Capture.

“We are pleased to offer the new Y21L packed with 4G VoLTE technology to our Indian customers at an affordable price of Rs 7,490. With this device, we reassure our commitment to offer quality products to our valued customers,” said Vivek Zhang, CMO, Vivo India.

Vivo Y21L comes 16GB of inbuilt storage that you can expand later via microSD card (up to 128GB). Apart from 4G and VoLTE support, other connectivity options includes, Wi-Fi, Bluetooth, 3.5mm audio jack, and Micro-USB with USB OTG compatibility.

The smartphone packs a 2000mAh battery, weighs in at 145 grams, and measures 130.7x66.4x9.2mm.

Vivo Y21L also includes accelerometer, ambient light sensor, proximity sensor, and a magnetometer.

Meizu Launches U10, U20 Budget Android Smartphones

- No Comments
Under its U series Meizu has launched U10 and U20 two new Budget Android Smartphones in China. The Meizu U10 will be available in China starting September 18 at a starting price of CNY 999 (roughly Rs. 10,000), while the Meizu U20 will be available on August 28 at price tag of CNY 1,099 (roughly Rs. 11,100).

The smartphones will come in Black, White, Champagne Gold, and Rose Gold colour variants.

The Meizu U10 and the Meizu U20 both will be available in two storage bundles, where the Meizu U10 will come with 16GB storage coupled with 2GB RAM and the second variant will come with the 32GB storage bundle coupled with 3GB of RAM. The 32GB variant has been priced at CNY 1,119 (roughly Rs. 11,300).

Meizu Launches U10, U20 Budget Android Smartphones

On the other hand the Meizu U20 will be available with 16GB storage bundle coupled with 2GB of RAM. The second variant will come with 32GB storage bundle coupled with 3GB of RAM. The 32GB variant of Meizu U20 has been priced at CNY 1,299 (roughly Rs. 13,100).

Features and Specs of Meizu U10
The Meizu U10 runs on an Android-based YunOS with Flyme UI and features a hybrid dual-SIM card slot (Nano + Nano/microSD). It comes with a 5-inch (unspecified resolution) IPS display with 2.5D curved glass protection.

The Meizu U10 packs an octa-core processor. The storage on the Meizu U10 can be expanded via microSD card (up to 128GB). Meizu U10 features 13-megapixel rear camera with dual-tone LED flash, and a 5-megapixel front shooter for taking the selfie. Connectivity options includes 4G LTE, WiFi 802.11 a/b/g/n, Bluetooth 4.1, and GPS. The Meizu U10 boast a 2760mAh battery.

Features and Specs of Meizu U20
Meizu U20 on the other hand features the same specs from the Meizu 10 except its larger display and bigger battery. The Meizu U20 features a bigger 5.5-inch full-HD (1080x1920 pixels) display, and packs a 3260mAh battery.

Both the smartphones also come with a fingerprint scanner embedded into the mTouch 2.1 home button.

We will have to wait for the announcement for its international availability, as the company hasn't made any announcement for its availability for the international market yet.

Intex Cloud Trea Budget Smartphone Launched at Rs. 4,999

- 24 August 2016 No Comments
Intex has launched its new Cloud Tread budget smartphone in India at Just Rs. 4,999. At this price the Cloud Tread comes with a hexa-core processor coupled with 2GB of RAM. The smartphone will be available in Champagne and Grey colour options exclusively via Snapdeal, starting at 12pm IST on August 30.

Intex Cloud Trea Budget Smartphone

The Intex Cloud Tread smartphone comes with dual-SIM support and it runs on Android 5.1 Lollipop out-of-the-box. It comes with a 5-inch HD (720x1280 pixels) display with Dragontrail Glass protection, The Cloud Tread smartphone is powered by a 1.5GHz hexa-core MediaTek MT6591 processor coupled with a Mali 450 GPU and 2GB of RAM.

It sports a 5-megapixel real camera with LED flash and a 5-megapixel front-facing camera.
The Intex Cloud Tread comes with 16GB of inbuilt storage which users can expand via microSD card (up to 32GB).

Connectivity option includes 3G, Wi-Fi, FM radio, Micro-USB, and a 3.5mm audio jack. It houses a 2200mAh battery, and.

In terms of its hardware and specifications the Intex Cloud Tread smartphone features almost the same specs from Samsung’s Z2 which was launched on Tuesday. The main difference is the Samsung’s Z2 offers 4G connectivity where Intex's Cloud Tread smartphone does not.

What will you prefer to buy! Would you consider buying Intex Cloud Tread without 4G connectivity or you will go with Samsung’s Z2 which also offers 4G connectivity under Rs. 5,000?

Do share your thoughts with us in the comments below.