5 Great Link Building Strategies for Ecommerce Sites

Backlinks are important for a website’s success. Unfortunately, not all techniques are ethical. If you want to build links to your website using white hat methods, there are several easy methods to choose from. Whether you provide quality content or take part in online discussions, you can bring more people to your website. The following are five great link building strategies for ecommerce sites.

Provide Quality Content
Writing quality content can attract a number of readers. Some of those readers may own websites in which they add links to your site. Other readers may share links to your content on social networks. Regardless, writing great content can be a wonderful link building strategy for your ecommerce site.

Add a Blog to Your Website
Adding a blog to your ecommerce site allows you to continuously add new content and build links to other pages of your website. For example, in a blog post you might mention how customers can learn more about your business on the About page and link to it. This will encourage readers to further explore your website.

Write Guest Blog Posts
While your writing posts for your own blog, why not write a few guest blog posts? Seek out blogs that are in the same category as your business and offer to write a blog post for free. This will allow you to link back to your own website. A spin on this is offering to link to another company’s website in your blog posts in exchange for them doing the same.

Share and Bookmark Your Content
You want to make sure to share and bookmark your articles and blog posts. Sharing your content on Twitter, Facebook, and LinkedIn is an easy way to build links back to your website. You can also bookmark the content through companies like StumbleUpon or Digg.

Participate in Online Discussions
Last, but not least, getting out there and sharing your knowledge with the world can be a great link building strategy. You can participate in forums and discussion boards that relate to your business. For example, if you own an ecommerce website selling dog supplies, you might join a discussion about which toys are best for your dog and add a link to your business in your signature line.
Link building is essential for an online business’s success. However, you want to make sure that you use ethical methods that won’t get your business flagged by search engines. Whether you write guest posts or bookmark your content, you can have hundreds of links leading back to your website.

About the Author: Loria Fullagar loves designing and building ecommerce sites. If you’re just starting out, check out prestashop premium templates for easy-to-use models to design your site.

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