Four Tips to Help Grow Your Website


Websites are living, growing things. Therefore, they need to evolve continually. New content must be published. New value and new features will always need to be added, updated, and revamped to grow your website. This is for two reasons. One, you need to keep giving visitors and customers reasons to return to your site so that they can become loyal and repeat customers. Two, it is how you keep your website alive and healthy in a digital landscape that is only increasing exponentially.

There are 1.7 billion websites and growing. Of those, however, only 200 million are active. To keep your website healthy, it needs to stay active, which means constant updates to its framework and content. You can achieve both by following these four tips:


Audit Your Website

The best place to start with any website strategy is with an audit. An SEO audit is a great beginning point, as it can help you understand both the technical weak points and weak content points.

You will also want to go through all the content to ensure that the information is still accurate and in line with current social norms. Using the right terminology is so important, and unfortunately, terminology can feel like it changes in the blink of an eye. Combing through content, making the necessary adjustments, or even rewriting it with a better SEO strategy is a good place to get started.

Update or Redesign Your Website

Based on what you learn with your website audit, you may need to update or even give your website an entirely new design. For example, if your website doesn’t have a dedicated mobile design, this needs to change. Likewise, if your website is old and looks outdated, it needs a new look. Of course, you will want to keep the feel of your brand, but the structure and even the look of your website can change completely and should if the time is right. This is applicable whether you’re using a premium or cheapest website builder.

Hire Web Maintenance Services

The first step is to keep your website updated on all security updates, bug fixes, and even your SEO. All three of these require regular inspections and upgrades as necessary, which can take a lot of effort.

As you grow, you can have a dedicated team managing your entire website from its framework to its content, but until you can take that on in-house, the best alternative is to hire a website design team and invest in a maintenance package.

This maintenance package allows you to outsource the daily running and maintenance of your website. This includes security updates, improvements to visibility, as well as updates to your SEO strategy so that your site is always at its best.

Add Value to Your Website to Encourage Visits

To grow your website further, you will need to offer visitors and customers reasons to return. Consider how you can transform your brand into a lifestyle. Offer great content on your blog, host workshops, and digital tutorials, and even create fun content like quizzes that can help pair your customers with products they will love.

There are many ways to add value to your website. Not only will these encourage repeat visits, but they are also excellent marketing tools that can be shared on social media and through newsletters.

Rizwan Ahmad
Rizwan Ahmad

Rizwan is an avid mobile geek and a gaming lover. He loves to keep a tab on new tech and loves to share the latest tech news and reviews on Smartphones, Gadgets, Apps, and more.


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