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A Story of Friendship and Deceit
Well, it might seem like Facebook ads are taking over your Facebook feed but in actuality, they are not. You don’t have to take my word for it, though, because this guy proved it. Rob Leathern, CEO of Optimal — a Facebook ad buyer — decided to audit his own Facebook news feed.
His audit found that while he likes more brands than the average user, promotional posts and commercial content still filled only a small portion of his overall posts in the newsfeed. In fact, his audit showed that only 16% of the posts in his feed were from brands and of those, only 3% were paid ads. Everything else in his feed was from actual friends.
His organic posts were 4x more likely than sponsored posts and his friends outnumbered brands by 84:16. Now of course there are different factors that come into play- such as how much engagement he had with those 150 or so brands and how much engagement he has with his nearly 1,000 friends but all in all, this is a pretty good indication that Facebook ads are not taking over the Facebook feed.
I tried it for myself and did a similar audit on my own account and the results were basically the same. I have over 2,000 friends and I have liked over 1,500 brands and pages and I still saw friend content at a much higher rate than brand/sponsored content.
Good for Customer and Marketer
Now this is actually good news both for the customer and the marketer because when ads start taking over the network, there is a good chance people in your target market will quit using it or ignore the ads altogether. It’s actually beneficial to the marketer that only a small percentage of the posts in a user’s feed are promotional. This increases the chance that they will pay attention when you do send a promotional post or ad out there in the news feed. And it’s good for the customer because they are more likely to see things they are actually interested in and not be overwhelmed with promotional content.
If you want more people to see your fan page and related posts, the first step is to get more likes. Visit our website to learn more about this. The second step is to make sure you’re providing content that makes the visitor want to stay on your page after the initial like.
Tina Martin is a social media fanatic who loves helping others learn more about Facebook and other social networks.
This article is contributed by Tina Martin and posted by Rizwan Ahmad Author and founder of www.cyberockk.com, He is a tech blogger from India and he loves to share his thoughts by writing articles on this site to the different topics related to technology world,