How to Find Impressions and Clicks for Your Authorship Profile

No doubt that you know how to setup your Google Authorship profile so that you can see your Google+ profile image in the SERPs (search engine results page). But how to you find the impressions and clicks your articles receives. Google has a solution for that… Webmaster Tools!

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How to Find Impressions and Clicks for Your Authorship Profile
Image is licensed under CC Attribution 

Possible Obstacles
These are the solutions for two obstacles you may encounter
when searching out your Author Stats. However, if you still are having trouble,
consider contacting a SEO
Freelancer to help you out.

Figure 1: Example of Google Authorship in the Google
·   Don’t
know where to find you account:
If you’re not familiar with Google’s
Webmaster Tools software and where to find it simply search Google for
“webmaster tools” while you are signed into Google and you’ll access your
·   Don’t
have a Webmaster Tools account:
When you search Google for “webmaster
tools” and click the URL you’ll be prompted to signup. Follow the instructions
for the easy setup.
Finding the Author
Webmaster Tools has gone under many changes lately, so if
you’re not in there frequently the navigation may change. For now, the Author
Stats are located in the left navigation under “Labs” dropdown menu (see figure

Figure 2: Author Stats in the Google Webmaster Tools account

The next screen will display your statistics. You’ll be able
to see stats from 1) your website/blog, 2) blogs that you contribute to, 3)
your Google+ profile stats (see figure 3).
The stats that Google offers are:
Impressions: how many times your authored page
showed in the SERPs,
Clicks: the number of clicks your article
CTR: the click-through-rate of your article,
which is impressions divided by clicks. This gives you an idea of your title’s

Avg. Position: your article may show in many
positions, this number shows you the average position that your article is seen
Figure 3: Example of different stats in Webmaster Tools

Take the next step! Go find your stats and then develop an
action plan to improve them towards your business goals: increase leads,
increase product sales, increase brand awareness, or others.
 Kevin Rowe
About the Author:

Kevin Rowe is a SEO freelancer that helps companies increase valuable and targeted search engine traffic to their website. You can learn more about Kevin at, or contact him at [email protected].

Rizwan Ahmad

Rizwan is an avid mobile geek and a gaming lover. He loves to keep a tab on new tech and loves to share the latest tech news and reviews on Smartphones, Gadgets, Apps, and more.


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