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Most companies that want to remain at the cutting edge today provide at least some rudimentary training on certain guidelines to follow for employees on social media. Even if the business is not on social media, individual employees may be. So it is essential to make sure that employees are using social media responsibly and in a way that will benefit the company and cause no harm. Here is a look at a few suggestions on how to make the most of the training.
Tips and Strategies for the Success of Your Social Media Training
1. Ask yourself why you are conducting the training
The first thing to do is to assess the objective of the training you want to put your workforce through. If you are using social media marketing as a part of your business, then you need to educate your workforce on social media best practices. Keynote speakers that are expert on the subject will be able to update the participants on the latest trends, the changing social media landscape and the best ways to get the most out of social media.
If, on the other hand, companies are not using social media, or are making very limited use of it, there are still some rules that should be kept in mind. For instance, many users of Facebook or Twitter among your employees may not be aware of privacy settings and other intricacies of social networks. Providing education on these subjects can encourage responsible use.
2. Decide what the training should include
Next, the content of the training should be decided upon. While platforms, tools and features are constantly changing across the social networking and social media landscapes, the basic concepts remain the same. These concepts include how to make content interesting, for instance, or how to make posts relevant and SEO friendly. Employees that will be using social media directly to market the company’s image should be given special training for the purpose.
3. Decide how often to train
Businesses are often discouraged from social media training because of how often technologies and platforms change. This could be cause for frustration, but it does not have to be. Companies can develop strategies to keep trained employees updated on changes in the social media landscape. There is no need for multiple training events, when social media could be simply used as a tool to inform employees of updates. Big changes in the area, however, such as a change in search engine algorithms or in sweeping changes to a social media platform may need a training session.
At the end of the day, it is important to remember that social media training should be an ongoing and evolving process, with plenty of real-life examples from what worked and what did not within the company and across the industry.
Chris Taylor. “Newspaper to Put All Reporters Through Social Media Boot Camp”. www.mashable.com. Jan 8, 2014. Web. Feb 6, 2014.
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.