Holiday season is the best shopping time for most of the online shoppers. So you need to be geared up with the best optimization activities with your ecommerce websites. You need to be prepared as there can be a crowd of traffic that needs to be handled very carefully. Control the Crowd: The traffic needs to be controlled properly during the rush of the holidays. The popular Black Friday in the recent past can be a very good example. A strong hosting platform is required for managing the crowd in your site.
Streamline: This is a particular activity that helps to ensure a smooth online transaction process of your customers. A study says that just a delay of a second in the loading time can decrease the conversion rate by 7 %. Therefore, if you get slow by few seconds, you will lose millions of money in your business. Streamlining helps to proceed with efficiency and without any obstruction.
Magento Website: Magento is a very well built platform for optimizing your ecommerce site. It is very flexible and easily accessible by the users. In this platform the website customization as well as optimization can thus be done very smoothly.
Ecommerce and U/X: The user experience is very important for the ecommerce website. The visitors must feel that there is always something exciting in store for them. If you want to notify the customers about some upcoming offers and discounts, you need to send them emails. The email IDs can be obtained with the permission of the customers so that they can be updated with all the discount related information.
The form to be filled during the checkout process needs to be very simple. The customers will have to provide with all the necessary information regarding the payment and nothing more than that. The SEO for ecommerce should always be done in a very user friendly manner so that the U/X of the ecommerce remains very effective.
Site Visibility by Magento: You need to increase the site visibility through the very own Magento platform. Magento increases the site visibility without any extra plug-ins or add-ons. You just need to follow some simple steps:
Make your URL free from index.php
Make your site eligible for crawling
Make optimized use of images
Create and add Google sitemap
Google Analytics needs to be enabled
Magento Codes For Coupons: You can attract your audience by some coupon codes. The visitors will definitely look out for great deals and discounts in your site. With the large competition in the market, Magento will help you to create the codes. Different offers will contain different codes. For example, if you offer ‘Buy One Get One’ your code is BOGO and if you offer ‘Free Shipping’ then your code is FS. You will just have to set different conditions from the admin control and set the actions according to the rules.
Social Ecommerce: If you want to go with the latest trend and be in sync with the competition, you need to promote your ecommerce site socially. The online social platforms will improve your business by the help of different communities. At times, the bad feedbacks will help you to modify and improve your products according to the tastes and preferences of the customers.
Mobile Friendly Sites: You are required to be prepared with responsive designs for your site. With all the application based mobile phones, the users find it more convenient to browse in their phones and tablets instead of computers. The developer needs to check whether the site is taking the same loading time in every device and not getting slower in phones.
Author Bio: George Alistair is a professional blogger who specializes in the field of SEO. In this article he is discussing the SEO for ecommerce and the right ways of optimizing the ecommerce sites.