What is Link Building & Why is it Important?

At first, glance, launching your website or blog sounds like a relatively simple feat. After all, all you have to do is build great content and market your business to the right audience, correct?

Although great content and marketing both play a major role in the success of a website or blog, making sure that the content contained within your little slice of the Internet relies heavily on how well it is optimized for search engines like Google.

One factor of a great SEO strategy (and one that many forget about) is link building. If you are just looking into developing your SEO strategy, here is what you need to know about link building and what it accomplishes.

What Is a Link and What Is Link Building?

If you consume any type of digital media, chances are that you have seen hundreds upon hundreds of links within the text that brings you to an external resource. When someone is writing an article, they will often link to another (trusted) resource that serves to further inform their readers about the topic at hand and prove that their content is authoritative and well-researched.

Therefore, link building is the act of making sure that your website is the one that people link to when they are writing content that pertains to your industry. The more people who link to your content and consider you an authority, the better. We will go deeper into this in the following section.

Why Is Link Building Important?

Among the many other aspects of a great SEO strategy, link building tells Google how to rank you in its index of websites. If other high-authority websites begin linking to your content within their content, it lets Google know that you are an expert in your industry and that other websites trust you enough to reference you in their material.

This then helps you become more visible when users search for certain terms that you are ranking for. That said, it is important to know that not every link is a helpful link. A great link building strategy only works if reliable websites that share the same industry (or write a piece about your industry) are linking to your material.

If you have low-quality websites insert links to your website in content that is not relevant whatsoever to what you do, you will be impacted negatively by the link placement. Keep this in mind as you navigate this strategy.

How Can I Start Focusing on Link Building?

The process of link building often begins by building great content that people will want to link to. This is the safest and most effective way to begin working on improving your rank and authority. Whenever you are creating a piece of content, the ultimate goal is to become the most authoritative piece of content on the subject you are working on.

This way, it will attract the attention it deserves and become a resource that everyone will turn to when they want to ensure their readers that they have done their research. This is how the majority of authoritative websites have built themselves up over time.

That said, attempting to get people to link to your work once you have set up great content can be far more difficult. If you are looking to improve your SEO strategy through link building but don’t know where to begin or what the process will entail once you have built up the content that will help you receive links on other websites, you may want to consider reaching out to link building services for help.