PS5 Will Be “No Way” More Than $499, Former Xbox Exec Says

We still don’t know when and at what price the PS5 will be released. But according to Albert Penello, the former head of the Xbox marketing division, we can be sure that a certain price limit will not be exceeded.

Last week, Sony Interactive Entertainment didn’t just give us a look at various games that are currently under development for the PlayStation 5. But, the Japanese company also announced that in addition to the standard version of the PlayStation 5, a second model will be offered, which does not have an optical drive.

It will definitely appeal to customers who only buy their games digitally anyway. But, it is still not clear at what price the PS5 will be released into the race in this year’s Christmas business.

In a recent statement, Albert Penello, the former head of the Xbox marketing division, took up this topic and pointed out that the price of the PS5 or Xbox Series X could become a decisive factor in the next generation of consoles. This is why Penello claims that the price of the PS5 will not exceed the limit of $499.

“I believe in the saying “never say never” But I gotta say never. No way this console is over $499,” Penello said. “Price in this generation may be the most important indicator of success. Maybe even more than exclusives. There has never been a more divergent set of specs, features, and price points then I think we’re going to see this gen. It will be fascinating. Someone should write a book.”

I believe in the saying "never say never"

But I gotta say never. No way this console is over $499.

— Albert Penello (@albertpenello) June 12, 2020

Price in this generation may be the most important indicator of success. Maybe even more than exclusives.

There has never been a more divergent set of specs, features, and price points then I think we're going to see this gen. It will be fascinating. Someone should write a book.

— Albert Penello (@albertpenello) June 12, 2020

In the coming months, we will see whether Penello is right with his statements or not. You can also catch up on all of the PS5 game announcements and news here.