If you encountered email marketing in business, you might know that an email list is the greatest asset to attracting loyal customers. It is essential to acquire email leads to build a foundation for your email marketing campaign and gain the core source of your revenue. Though the whole process might sound a bit complicated, we will explain how you can make it easier by using the right revenue intelligence software.
First, What Are Leads?
These are people who share their contacts with you by filling out an opt-in form to get a free product or service. You can further turn those strangers into your clients through permission marketing.
Though you can purchase a ready list of email leads, don’t hurry. People on the list aren’t familiarized with your business services, so they can mark your notifications as spam. Therefore, you won’t conduct any sales from this targeted list.
Building an Effective Email Marketing Campaign
To do things right and grow your business by driving leads, you can create an email campaign. Welcome emails, promotions, sales, and newsletters can help your branding thrive. Customized emails will instantly attract clients and boost their loyalty, thus driving leads. You can also supplement your campaigns by adding bulk text messaging to the mix.
Follow the next algorithm to run a targeted email campaign successfully:
- Identify your ideal client.
- Create a top-notch offer.
- Promote your offer on social media.
- Post valuable content to keep potential clients engaged.
- Personalize your emails to reel them in.
Enhance Your Marketing Tactics
You have a secret weapon to arm yourself with — user data. Modern email marketing software can help you collect enough client data to create personalized emails. If you already have a customer database by utilizing Salesforce, things become much easier.
Use a smart platform like Revenue Grid, integrate Salesforce with Outlook or Gmail, and manage Salesforce data directly from your email inbox. This way, you will get email leads interested in your products and services and help your business reach more clients.
