We’re approaching 2023, and the internet is shaping itself based on the needs of its users. Marketing practices change constantly. What was trending and relevant in 2019 before the covid pandemic is no longer used. The new year will bring new trends.
During the past decade, we’ve seen some major improvements and technological changes that reshaped the face of marketing. Traditional advertising is almost forgotten, and without a digital presence and leaving a digital footprint, your brand can’t be considered competitive.
Things are changing rapidly, and there’s no returning to old practices. You can only push them forward and adjust them to the new waves. This 2023 will not be much different than 2023, but you need to know even the tiniest changes it brings. If you want to know what marketing will look like next year and what relevant practices are, keep reading and find out.
SEO has been around for more than a decade, and it has changed tremendously since it first appeared. Search Engine Optimization is trying to provide the best for people using search engines. Google and the rest are trying to develop the best AI technology to highlight relevant content and push down scams.
The latest Google change in its algorithm revealed several important changes. Google shuts down some of its flagship AI bots used in the past and focuses on other stuff. Google is shutting down the mobile-friendly system, the page speed system, the secured sites system, and more.
In other words, SEO will still be highly valuable for companies, but the bots will scan and search for other things. If you want your business to remain dominant or climb up the ladder in the SERPs, you need to pay attention to these changes.
2. Video Marketing
Video marketing has dominated marketing and lead-generation practices for quite some time. Internet users simply love video content. If you’re thinking about having an ad that millions will see, investing in a video ad is the right thing to do.
Hire a great agency that will do this for you. Some agencies, like Insight IT, offer entire packages that provide filming, advertising, and more. If you’re unsure how to develop the entire thing, find one of these, tell them your core values, and let them do the magic for you. The results will surely be spectacular.
3. Email marketing
The ultimately greatest ROI marketing strategy in history. Owning a company means having an official email. Not using it for the benefit of the business is one email wasted entirely. All stats show that the average rate for an email marketing investment is returning $36 for every dollar invested.
Some businesses that manage to create outstanding projects, properly target their email, and have a fantastic product will earn hundreds of times more than the average. This is not going to change in 2023. Everyone uses their emails for communication, so providing the products and services they need is a great strategy.
4. Social media and influencer marketing
The statistics show that there are almost 5 billion social media users on the planet. As a company, you simply can’t ignore this fact. Moreover, you should use it to your advantage. Depending on your company type, you shouldn’t miss out on creating pages and profiles on the most popular social media platforms.
Another thing to consider seriously is hiring social media influencers. Learn more about how this is done, set a budget for the project, and see how a single social media post puts your company on the map. Thousands of consumers will instantly see your products and want to know more about them.
5. Paid advertising
Although not the most affordable option, paid advertising is the last refuge for companies that need to get out there fast. Paid advertisements are expensive and never work positively in the long run, but they are often the only viable solution.
When you have a product that needs to be advertised immediately, because later it will be useless, or you want to promote a discount, a paid advertisement can do magic for you. If targeted properly, the expensive links placed on top of the search engine results or in users’ social media feeds will turn out beneficial.
As you can see, there are no great changes from 2022 marketing strategies, but some marketing practices are falling behind in 2023. Traditional marketing is more or less useless unless your target group is the elderly.
Using marketing agencies and online software that helps with getting your brand’s name out there is the best choice for this next year. Companies are about to spend a fortune on brand recognition, and most of this budget will be for online campaigns. The world is digital, and there’s no question about it.