In 2022 the internet and its most attractive information systems create the fastest, most appealing platforms and networks for communication. Even modern businesses cannot survive without a strong foothold in the digital world: company websites and multiple social media accounts guarantee a constant line of communication and easy access to information about the business, brand, products, services, and clients.
Because the web simplifies the acquisition of resources and knowledge that help us start and maintain successful and innovative companies, every small detail that helps us stand out from competitors and attract recurring customers matters and is emphasized by business owners and marketing specialists.
The internet is a blessing that connects people and businesses around the world allowing everyone to think big and tap into many opportunities without local restrictions. If you have a great idea that is unlikely to succeed in your region, but the demand for similar services and products is high on the other side of the world, you can still succeed with the right strategy, approach, and resources.
We dedicate this article to new businesses that want to provide their services abroad or growing companies that need tools and opportunities for successful expansion. In this article, we will focus on localization in remote regions and what are the keys to success in the internationalization of your business.
Renting local offices for customer support, warehouses for product storage, or affordable opportunities for shipping is not enough. While the product or service might succeed on its own, most of the time nobody will recognize your brand if you do not speak the local language and present a personalized version of a company page. To help you succeed, we will discuss the most important steps of localization and external tools that will help you test the results.
For example, if you are trying to expand your company and localize in Australia, the process will be far simpler as you will not need to implement language changes and work on internationalization through the implementation of unique symbols, but we still need to observe the design and styling changes, and the presentation of new images that are suitable for the new locale.
Once everything is set, you have to make sure that local users are redirected to the new version of a website. If you do not reside in a targeted region, you will need an Australian proxy to test if the connection of a local user gets redirected to the adjusted page. To help you with this process, we recommend reaching out to the best providers of proxies that have servers in locations all over the world and will help you get an Australian proxy in no time!
Taking care of internationalization
If your company already enjoys success in the native region, further expansion has to start with internationalization. This process will ensure that the pages of new, localized websites render the right font and custom symbols of the native language.
Working with Latin and similar alphabets is smooth sailing, but real problems may occur with Arabic, Chinese, Japanese and similar characters that follow a different structure. Preparing to localize in these regions is easier said than done, as even with the proper appearance of language characters you may need to construct a new template for a comfortable presentation of information in the locale.
Focus on proper formatting
If you already have the approved translation of the website content, make sure to guarantee proper formatting of dates, time and time zones, currency changes, and available shipping locations.
The adjusted content may take up more space than anticipated, therefore position adjustment for used images, headers, and footers may differ. Some fonts may need to change in size to fit the page, maybe an entirely different font looks better for the local language, or it requires a unique alphabet, making the currently used font obsolete.
Adding a personal touch
While translation makes the new content understandable for local users, new paragraphs, additional images associated with the region, cultural phrases, and slang will make your company website more relatable to new visitors.
Once everything is in check, make sure to establish a company presence in local search engine results pages, social media networks, and the appearance of google ads. Once we have a localized website, we must ensure its visibility for the local client base.
You can test if your new version of a page and advertising efforts are successful by connecting to the website or checking search engine keywords through a local proxy server. A good provider will offer you a large pool of IP addresses to test your localization efforts and ensure that the setup for local success is complete.
While residential proxies are better for search engine scraping and other sensitive tasks, website localization testing can be completed with cheaper data center proxies. Don’t forget about the cultural and language differences when setting up a localized website, as these details will ensure a greater level of engagement from local users.