Creating Your Own Tagline

Every major corporation in the world has a tagline that they use in commercial and printed advertisements. There are certain taglines that are forever ingrained in the minds of consumers all around the world.  You want your business to be just as memorable, but you do not know where to begin in creating that memorable phrase. Instead of relying on a public relations firm, you want to handle this tagline creation. Using public relations resources can help you create the perfect tagline.

Finding the Best Way To Describe Your Business

Certain businesses that exist have a phrase that describes who they are and what they offer the general public. There is a famous insurance company that has a tagline about always being there when their customer is in trouble. If you were to think about it for a moment, what does insurance do? Insurance is there whenever something terrible happens like an accident, so the tag line about standing by someone when something happens makes people feel safe, which is why this insurance company is so big and has been in business a very long time. You want to use a tagline that will convey the same kind of message of trust and reliability. Here are some tips on how to ways to create a good tagline using public relations resources:

What makes you special: Your business is unique, and you have found ways to set it apart from other businesses that offer the same kind of products or services. However, there are reasons why people should pick you over those other businesses.  Is it the way you treat you customers? Is it the quality of your products? Whatever makes you different from other companies is what you should base your tagline off of.

Simple is best: You want your tagline to be something that people can remember or think of whenever they need to buy something.  The fewer words that you can use for your tagline the better because a huge sentence is not going to be something that can be easily be recalled. A famous credit card company had a very famous tagline that people still know to this day even though that credit card company changed it. The credit card company’s old tagline was five words, and their new tagline is only four words. The goal of your tagline is to stick in the minds of your customers, so a tagline that is no more than five words will accomplish that goal.

Taglines are small sentences or a group of words that businesses use to describe who they are.  Some of the most famous businesses in the world have taglines that people recognize immediately. You want to create your own tagline, and you are going to need public relations resources to do it.   A tagline should be based on what makes your business special, and should be something simple.  Your business really is something special, and your tagline will be something that will reflect exactly why people should be coming to you.