How do you make your website one of a kind? That’s the most challenging goal to meet. Many other sites are covering the same niche, so you have to be as unique as possible if you want to attract more visitors and customers. You’re doing that through the design and various features that other websites don’t have.
However, content is the most important factor of distinction. Your visitors don’t come for seeing a flashy design. They come for the value you offer through the content.
How exactly do you write awesome content? We have few simple tips to suggest, as well as tools that will make the process easier.
Tips for Writing Website Content
When you want to create content someone would actually read, you tend to imagine the potential reader, their interest, and reaction. That approach could work if you were writing for a newspaper. When you’re creating web content, however, it’s the wrong thing to do.
You’re dealing with an online audience, so you need to remember: most of them won’t read your text from beginning to end. They will glance through it. They will scan the content to see if it captures their interest. If it doesn’t, they will bounce off with the speed of light.
• You should treat your readers like people who don’t have time to waste. Provide only relevant information.
• Use short sentences and paragraphs so you won’t make them bored.
• Don’t publish huge chunks of text. If you’re creating long-form content, make sure to break it up with images, screenshots, videos, and graphs.
• Present the most important information first. You’re not writing an academic essay with a huge introduction. Grab the attention of the reader with the first sentence and tell them what the content is about.
• Use words they know. Chances are, you’ll get an international audience at your website. They have basic English skills and they won’t like using a dictionary to understand your post. In fact, even native speakers prefer simple language.
• Don’t forget the keywords. Search engine optimization is a lot of work, but it’s necessary for creating website content that works.
Top Tools for Crafting Website Content
The tips above are really simple, but you don’t need a complex approach when writing website content. The main point is to understand what the audience needs and deliver the information in a way they understand. Now, onto the tools that help you do that:
1. Google Trends
Before you start producing any kind of content, you need to predict the reaction of your audience. You need to know what they want to read, so you’ll beat the competitors with the quality and relevance of the content you provide. Google Trends is a simple, but useful tool to use for generating ideas.
You can explore the topics on your mind, so you’ll see if your audience cares about them.
2. Headline Analyzer by CoSchedule
The headline is the part that initiates the interaction between you and the reader. If it doesn’t work, not many people will read that post. Stay away from click baits; they don’t work. What works is a focused, creative headline and content that delivers what that topic promises.
You have an idea, but you’re not sure how to formulate the headline? This tool will analyze your idea and help you come up with a better version of it.
What’s your main goal with every piece of content you write? Engagement! You want to engage your audience in a particular way. Maybe you want comments, shares, or conversion. Infographics are known to trigger such actions since they hold the attention of the website visitor and enable them to process information in the quickest manner.
With Infogr.am, you can create nifty infographics without much effort.
4. Admission Service
When you’re on a tight posting schedule, it’s easy to get stuck. You’re always trying to produce high-quality content for your website, but you also need quantity if you want to keep the readers coming back.
Whenever you need help with content writing, you can rely on Admission Service. The service will pair you with expert writers, who will work under your guidance.
5. Hemingway App
Can you edit your own content? That’s a hard thing to do, even for the most talented writers. The arguments and sentence structures seem perfect to you, but they might be difficult for the readers to understand.
Hemingway App will help you achieve the simplicity you’re aiming for. It warns you about passive voice and complex language. It gives you suggestions for improvement, so it’s easier to come down to a cleaner copy thanks to this tool.
Regardless of the topics, you tackle and the base of knowledge you have, you’ll be exploring the net to find facts that support your arguments. You can’t remember where all your ideas came from, so it’s hard to provide proper references if you don’t keep track of the resources.
Pocket allows you to save any article for offline reading. You can use it to create a library of sources for each post you write, so you’ll give credit to the authors in your own content.
There you have it: the ultimate toolkit for successful content writing. It takes the time to understand what your audience wants to see and make your website popular among them. However, the right tools and tricks will help you speed up the process. Do you have other tips and tools to suggest? Feel free to share!
Lucy Benton is a vivid marketing blogger and a goal-oriented leader who enjoys sharing tips and stories., currently works at BestEssayTips. She studied Creative and Professional Writing at the Maharishi University of Management. If you’re interested in working with Lucy, you can find her on FaceBook.