In this article, we will highlight eight tips on how you can maximize your reader engagement.
1. Know The Interests of Your Target Audience
It is safe to say that people are not fans of boring articles. With this in mind, you should strive to know what exactly your audience is most interested in. This knowledge will then help you to discern what you can curate that is in their interests.
The best way to know what it is your audience’s interests is to research on all the topics that you may wish to write about. You can go back and check on other people’s posts and how people have reacted to them. The number of views and comments will help guide you.
Apart from that, you can give the power to your audience and let them decide what you should write about. This way you can know exactly what’s on their mind. You can set up a poll on social media and let people decide what they want.
2. Use Visual Aids
Visual content such as charts, infographics and presentations really help in capturing your audience’s attention. 15.71% admit to using visual content as part of their marketing strategy. Thus, it is very important that you use it more often. Plus, people remember pictures more than they remember words.
Visual content attracts people to your posts as they see it as being really appealing to their eyes. In addition, images are really good when it comes to illustrating what it is that you’re talking about, thus leading to better comprehension from your readers.
In recent times you can use screenshots, videos and images to appeal to your audience. With these tools, you can be sure that they will be eager to devour your content. You can also use live streaming to get people to read your content. Anything visually stimulating to your readers is a plus!
3. Come Up With Exciting Titles
Titles are the surest ways that you can capture someone’s attention. A good title will comprise a little information that will leave the reader wanting more, thus ending up clicking on the title. For a blogger who wants to increase your readership, you cannot afford to ignore this – come up with a catchy title!
To come up with a catchy title, write 5 possible headlines for your articles and choose the best one. Getting really good at this might take time but keep on doing it for every article and things will get better.
Your titles can also be asking questions and the answers can be found in your posts. Titles can also be made up of statements comprising of numbers like “10 ways to stay fit, number 8 will shock you.” Such a title makes the want to read and find out why number 8 is so shocking.
A cliché title is something that can easily “turn off” the reader thus choose your titles wisely.
4. Spice Up Your Content
You might be having an exciting title that attracts readers to your blog but boring content which your readers won’t even read past the second paragraph. Learn how to weave your thoughts into words that move the hearts of readers.
To help you with this, read the popular blogs and see how the writers present and package their thoughts and opinions. You could even look good topics for a rhetorical analysis essay and expound on them to help you come up with great content.
5. Use Appealing Colors and Font Style
When writing a blog, make sure that it has a uniform shade of colors and a consistent font style – this helps so as not to confuse the reader.
Mixing up the colors and fonts will make the readers of your blog post focus more on the colors and fonts which is not you want them doing.
Applying a sophisticated background color and font will help your content appear more appealing and your readers will be eager to read it every time.
Appealing colors and font also make your work appear organized, thus they instill confidence in your readers that you actually what you’re talking about. The colors and fonts should also be consistent throughout your blog for every post.
6. Post Authentic Information
Some may argue that blogging does not amount to journalism. This, however, should not be an excuse to post false or unverified information.
Before posting anything, make sure that you verify the information so as not to destroy your credibility. People always want information that’s credible and verifiable, so that they can use that information with confidence.
Also, do not write articles that have already been published by other blogs, this will work against you as the search engine will rank the established sites higher than yours so avoid this. Make sure that you post unique content!
7. Be Consistent
Consistency is very important in the blogging world. Ensure that you post as often as possible. Posting once a month is not good for you, even once a week will not get you to where you want to be. Aim at having a new post at least twice a week if you do not have the time.
For those that have time on their hands, post every day if you can. You can even post multiple times a day. This will help in your search engine rankings. The more you post, the higher up you rank.
8. Have a Killer Conclusion
When summing up your post make sure that you come up with thought-provoking conclusions. This will leave your readers with something to think about. Remind the readers what it is that you were trying to communicate to them. Important of all, have a call to action.
As a blogger, engaging your readers more should be top on your to-do list. These eight tips will help you achieve just that. Go ahead and implement them then tell us what you think. Happy blogging!