When you have worked in the business world for some time, you know how easy it is to market products, but services is a whole different ballgame. For most of the time, people or businesses that claim to be experts in various services or skill sets are not trusted widely, and you cannot really blame people for that – they can let you down when you need their help the most.
Many people will want to choose a service provider based on their expertise and qualifications in solving specific problems. In addition, they will want to know why they need to choose a certain provider over another one.
So if you own branding agencies in Mumbai for instance, what are some of the factors that can compel potential clients to select your agencies over others, and what sets your businesses apart from other competitors in that market? This makes it important for you to identify your special factors and build a distinctive branding, so here are some ways you can do so.
Define the factors that make your business stand out
This might seem like a task that only results in ambiguous answers, but you need to ask yourself some questions that will help to define these factors.
Asking the consumer groups you understand the most, what you do and the channels you know the best, how the branding process works, as well as why you do it, will help you in defining the core purpose of your business.
The effort to set your business apart by using proper statements like this will help your potential and current clients to understand if the agency is the best for their needs. It will also reduce the extent of competition your business has in terms of how it operates, which will increase your negotiation power since the client sees your value is greater.
Other than that, stating your position will give you a proper start point to create qualifying questions, as well as building the profile of the ideal client you want to have – which will help in having more satisfying professional relationships and greater productivity. The more productive you become, the more business leads you generate, giving you an increasing foothold in the industry.
What do clients look for when scouting an agency?
A client will not just look for a branding company for the sake of it. They mostly have a goal of increasing their own reach through improving their branding, and they will seek out a viable provider to help them achieve that.
In fact, a report from the Society of Digital Agencies states that about 27 percent of marketers have a list of digital agencies that are highly specialized in their work, while 26 percent of them have a mixed list of full service agencies and highly specialized ones.
If you think about it, this increasing trend of marketers giving out more work that is project based means that there are opportunities for your agency to get viable work with more brands of high levels, as well as making continuous efforts to market your specialties.
For this reason, it is important to figure out what the strengths and weaknesses of your branding agency are, as these will help you know how your business stands out. Here are some of them.
Focus on a certain industry
In the case of numerous agencies, the specification of their business to specific industries is the step that makes the most logical sense. A client will trust an agency that is in touch and has extensive knowledge about the specific challenges in their sector, and as long as an agency has the expertise, they can produce results faster and more efficiently.
Becoming the best at a particular capability or service
It is understood widely that the longer you perform a task or deliver a service, the better you become at it. Even agencies can learn from this as well, so that they continue to grow into a world class agency.
Usually, a branding agency will start by specializing in a few major categories of services, but this soon turns into a bloated form of service offering because they fear the client will stop working with them when they say they do not offer a certain service.
However, the wise approach to take is one that utilizes your strengths to their maximum capacity, instead of giving too much of what you are not good at.
You need to think about the services your team is actually able to execute without many problems, as well as the services that are just okay. Keep in mind that you will not get referrals if you do subpar work, so make sure to do your best.
Use alternative approaches to increase your staff
You do not need to come up with vision and mission statements that you have never seen before in the effort to become unique. Even the approaches and processes of hiring your staff and creating your output can be just as unique.
For instance, the way your agency gets access to talent can be a major differentiation point, such as hiring social media influencers who can help you get the job done. You can also hire highly skilled creatives from different backgrounds to help your agency handle major projects and manage the relationship of your agency to different clients.
Have a unique standpoint when working with clients
This can be another selling point, especially when every agency you know uses the same method of solving problems. When you have a unique approach and creative method of problem solving, you get to stand out even more in the industry.
For instance, having the skill to pick out future trends before they happen will allow you to study the market, understand it completely, and then come up with creative solutions to solve the problems that may be inherent in that market.
Running a branding agency is not a straightforward thing, and you may experience problems when trying to differentiate your skill set at first. However, success will come in time, as long as you have a proper approach to your strategy and defined vision.