If you want to see an increase in sales, it is absolutely necessary to increase your conversion rate. A robust sales pipeline is essential to a successful sales procedure. An increase in conversion rate should result in a corresponding increase in sales, provided that all other factors remain constant. This is the expectation when considering the relationship between the two.
That’s why you need to concentrate on snatching up as many of those all-important conversions as you can. The approach that each business takes to increase its conversion rates will look somewhat unique in comparison to those of its competitors. There is a vast variety of different ways this could be done.
Increasing your conversion rate in 2023 should be a top priority, so follow the five tried-and-true methods that have been proven to work.
Allow Purchases to Be Made via Social Media
Most likely, your company is present on at least some of the different social networking sites and apps.
There is nothing novel about just advertising on social media or establishing an organic presence on platforms like Instagram and Facebook. However, more and more eCommerce businesses are using these platforms to make direct sales possible for their followers and customers. Instagram’s shoppable tags, an innovative eCommerce solution introduced in 2020 and used by thousands of brands, are a prime example.
If your items are similar to what is often posted on Instagram, you may find great success with this strategy. As a result, whether you work in the fashion, culinary sectors, or any profession that depends heavily on visual presentation, you should make use of free Instagram tools to help you get started and see where your social media is at.
Create a User Interface That is Intuitive and Easy to Use
If you came into a physical shop and saw things thrown around randomly, you would probably not buy anything. The same is true for your online shop.
If your site’s visitors can’t get what they’re searching for with one simple action, they’ll quickly leave for a competitor. The more variety in your product line, the more vital this becomes.
A navigation bar at the top of the website, for instance, makes it simple for customers to find the intermediate product category page they need. They may then explore the items available under each category in further detail.
This is great for casual visitors to your site who are looking around for anything they may be interested in purchasing. It’s important to provide a powerful filter option for people who know precisely what they’re searching for.
Your first aim, while working to improve your site’s search capability, should be to give your users the best possible results for their query. Because of this, it’s important that your product pages are well-organized and have all the information your clients need, presented in a manner that corresponds to their search queries.
Personalize
In general, there are two ways to personalize the experience of your site’s visitors: providing access to material that is constantly being updated and making it easier for users to navigate your website.
In a nutshell, dynamic content creation and distribution platforms let you provide targeted information, promotions, and suggestions to your site’s users. It depends on things like their location, age, gender, interests, and purchasing habits on the site, as well as their previous interactions with your company.
When planning the navigation of your website, you should keep in mind the kind of clients that most often visit your business in order to provide the highest level of service possible to those visitors. You will direct customers to “collections” of items that go together, even if the individual products do not fall under the same category as one another.
Email & SMS Marketing
eCommerce businesses may benefit greatly from conversion strategies that include email and SMS marketing. Collecting email addresses from your website visitors or phone call recipients is a great way to expand your mailing list. Be sure to ask them at the most convenient moment for them so that you may enhance the likelihood that they will provide it to you.
If a customer needs more than one visit to your physical location before they commit to buying, you may utilize email and text message follow-up to gradually bring them around and close the deal. You can also use it to reengage customers who have abandoned their shopping carts by sending them a reminder or offering them an incentive to complete the purchase.
Even after they have been committed, you could continue to send them messages including instructional content, promotions, and updates. It enables you to establish and maintain long-term connections with your customers.
Demonstrate Supporting Evidence
Social proof is quite important in terms of raising conversion rates. Customers often trust recommendations from friends, family, and peers more than any other sort of marketing or promotional material.
Moreover, 93% of internet customers read reviews, and 70% of them are influenced by reviews before making a purchase.
Usually, positive social proof results in a boost, not just in conversion rate but also in average order value and retention.
There are multiple types of testimonials, such as:
- product reviews;
- testimonies from experts;
- endorsements from famous people.
It’s also important to account for people’s tendency to follow the crowd. However, displaying your most popular products may also serve as social evidence. It’s a good way to demonstrate that it’s selling well to other customers.
Final Thoughts
Keep in mind that your eCommerce company is unique, and so are your consumers. That being said, there might be a wide variety of causes for why your conversion rate is lower than you’d want or as great as it could be.
In spite of the fact that the advice presented here should be sufficient to get you started, you should never stop seeking new methods to enhance your site and its supporting infrastructure. In order to do this, it is important to have open lines of communication with both your staff and your clients, both those who are content with your services and those who are not.
