The end of 2022 is fast approaching, which means that business owners will be taking time to reflect on the 12 months just gone. In addition to this, smart business owners will also be looking ahead and considering the ways that they can make 2023 a better year for the business. Improving marketing is always an effective way to boost the business because it can increase sales, improve market share and increase brand awareness, so what are some of the best marketing ideas for 2023? There are a few marketing ideas to try in the new year that could help 2023 to be the best year yet for your business. Keep reading to find out more.
1- Short-Form Video Marketing
One marketing tactic that is just starting to build steam right now is short-form video marketing. Largely driven due to the continued rise of TikTok, short-form video marketing is a highly effective way to engage today’s consumers. You want to be clever and creative with your content and come up with an idea that will entertain and engage your specific target customer.
2- Host An Event
With things (almost) back to normal after the pandemic, the novelty of attending events in person has not worn off just yet. Therefore, hosting an in-person event in 2023 is a smart way to promote your business, make human connections with your target customer and bring people together.
You could host a workshop, seminar, lecture, or even just a social party to get your business noticed and create a community for your customers, and this could benefit the business in a few ways.
3- Custom Merchandise
Custom merchandise is another effective way to get your business noticed in the new year. Custom merchandise with your brand and logo can help to increase brand awareness as these items are, essentially, an advert for your company. In addition to this, custom merchandise is a way to boost credibility, as the wearer will be endorsing your brand.
Therefore, you should have branded merchandise that people will actually wear and then give this to customers, staff, friends and family, and anyone else who is happy to promote the business. Custom hats are a great idea as they are more noticeable than other types of clothing, and there are many different types (and options for all seasons).
4- User-Generated Content
Businesses that can leverage user-generated content (UGC) will testify as to how powerful it can be. Essentially, this involves your customers creating original, brand-specific content, which ensures that it is objective and helps to establish authenticity. You will want to incentivize UGC such as OOTD (outfit of the day), unboxing videos, photo tags, user reviews, and branded hashtags as a way to boost your business and reach new levels of success in 2023.
If you want to make 2023 a better year for your business, then you need to be intelligent with your marketing. The above are a few ideas that could help your business to thrive in the new year and reach a much larger audience.