The Google Business Profile is a valuable and accessible tool for capturing local traffic while improving your company’s visibility. Whether the company is a small mom-and-pop shop or a large national chain, virtually any business with a physical location can benefit from optimized Google Business Profiles.
Unfortunately, not every company capitalizes on the free opportunity. For some businesses, there is too much confusion in optimizing the listing, particularly when they have multiple locations. Thankfully, getting everything organized through Google Maps isn’t as difficult as it seems.
What is the Google Business Profile?
Google Business Profile is a complementary tool that helps business owners manage their listings in the Google Search and Maps result. This profile can help your company appear for location-based searches. By properly setting up your profile, this functionality can significantly impact the performance overall.
Direct Benefits of Google Business Profile
The largest benefit of the Google Business Profile is the ability to appear in search results when someone looks for a similar business. This includes search functionality for products and services you provide or specific business names. When a consumer visits a search provider, they will likely purchase something within a day.
Studies show that 28% of all searches will result in a direct purchase. A well-optimized local presence is essential for increasing your overall visibility and buying power.
The Google Business Profile is also helpful for promoting sales, discounts, and promotions. Individuals can visit your profile and leave reviews, along with valuable insights on how people find your business online.
Setting Up Your Google Business Profile for Multiple Locations
Setting up Google Business Profiles with multiple locations requires bulk location management. Bulk location management will allow businesses with more than ten locations to add, verify, and manage their locations simultaneously.
After Google verifies properties, users can edit and optimize each one individually or in bulk. To use bulk location management, users will need to create a Google account and location group for the business. From there, users can create and upload spreadsheets with all location details.
Implementing a custom Google Map profile can get you started if owners have fewer than ten locations. Register your business with a general company email rather than individual employee accounts. You’ll need to designate someone as the Google Business Profile manager. The manager will update business information and photos and respond to reviews.
Building Successful Insights from Local Search Efforts
Optimizing your local search profiles can hold a significant influence on the website traffic that comes to your physical location and the website. Google Insights offers a simple dashboard that allows users the opportunity to learn more about a target audience.
The Google Insights page can highlight how people are finding you and what they do with your business profile when they discover your company. For example, users can uncover how many visitors found your profile through Google Search versus Google Maps, appearing in search results through non-branded or branded terms and keywords, and the number of visits to your website from the Google Business Profile listing.
Knowing how to manage multiple local listings through the Google Business Profile successfully starts with organization and commitment to offering the best information. This tool is free, helping users drive traffic and improving conversion rates with minimal effort.
After adding all locations, business owners can optimize each listing individually or through bulk editing. As each location will appear in location-specific and product-specific searches, owners can improve their online visibility with minimal additional effort.
Additional visibility can improve conversion rates. As most people searching online are already in the mental framework of buying, the added visibility can boost sales and revenue overall.