1. Guest blogging will bring more traffic to both the site owner and the guest blogger.
Guest bloggers will send their regular audiences to the blog where they’re guests. In turn, the guest gets a chance to perform in front of a new audience. This doesn’t just benefit the more popular of the two bloggers, either; both will build audiences.
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2. Guest blogging can lead to more opportunities.
The guest blogger may be asked to blog or do other work elsewhere, and may network and make contacts as a result of the guest blog. Blog owners may find that guests spawn more guests; rather than seeking out guest bloggers, potential guest bloggers come to them. This can lead to some very high quality content on a blog without much effort from the blog owner.
3. Guest blogging builds relationships.
These relationships grow not just between the blog owner and the guest blogger, but through the expanded audience. Through their work on the blog and their connection with the blog owner, guest bloggers can connect with the owner’s contacts in a way that wasn’t possible before. The same principle works in reverse; contacts of the guest blogger are more likely to be open to the blog owner reaching out to them.
4. Guest blogging can build knowledge for both participants.
For the guest blogger, guest blogging is a way to practice in front of a new audience. Guest bloggers will need to think of a different way to deliver their message. They may know their own audience very well, but what does this new audience want? The owner of the blog can learn from both the content and presentation of the guest blogger. What knowledge is the guest blogger passing on that is useful to the blog owner? How does the guest blogger present it to draw in an audience? The blog owner can observe the guest’s techniques and writing style and take away valuable lessons.
5. Guest blogging gives everyone a break.
For the blog owners, this seems obvious. Guest blogging frees them up from what can feel like a relentless production cycle of fresh, informative and interesting posts. But guest blogging can feel like a break for the guest blogger, too. Guest bloggers who choose gigs carefully have the opportunity to try something different from their usual topics and approaches. This not only can feel freeing for the guest blogger, but the shift in gears can be helpful when the guests return to their own blogs. Guest blogging can be a little bit like taking a walk in the fresh air to clear one’s head. Guest bloggers come back to their own blogs with a renewed sense of their message and purpose.
Guest blogging can be a terrific way to build audiences, relationships and skills in any industry and at any level.
All bloggers can benefit from both allowing guest bloggers and being guest bloggers themselves. The frequency with which guest bloggers are used will depend on the nature of the blog. Blogs that encourage a close personal connection between the writer and the audience wouldn’t want to use a guest blogger several times a week or even several times a month, but the occasional guest blog on relevant topics is likely to be welcomed. The fact is that in the end, guest blogging benefits everyone, including the audiences who get fresh ideas delivered in new and exciting ways.
This article is written by Joel Brady, a Technology blogger and SEO professional currently living in South Africa. He often reviews tech gadgets and other related products at http://techtalkafrica.com
This article is contributed by Joel Brady and posted by Rizwan Ahmad Author and founder of www.cyberockk.com, He is a tech blogger from India and he loves to share his thoughts by writing articles on this site to the different topics related to technology world,