dream. However, many times, the cost involved in advertising through big search
engines halts the marketing process. In such a situation, it is wiser to turn
to smaller search engines. They deliver good results but do not impose
astounding charges on the businessperson.
Following are the 7 Most Important Smaller
Search Engines You Must Know To Excel In PPC:
This advertising company reaches out to your target audience through the lesser-known channel. Consequently, you are guaranteed to find fresh
audience and a bigger scope for conversion. The company has performance tools
that allow the advertiser to know the performance rate of the keywords. Hence,
you are able to customize or change those keywords, which are not doing well.
Owned by Yesup – an e-commerce solution provider, Clicksor allows you to
present your advertisement to the audience based on impressive parameters like the potential customer’s operating system,
geographical location, time, device, internet service provider, and language.
The company will create a variety of advertisements like graphical banners,
text ads, pop-unders, which will be spread over the search engines and websites.
The company enables you to increase your ROI by customizing your campaign.
3: 7 Search
It provides a hassle free way of promoting your business online. The company
focuses ongetting top-quality traffic by partnering with the various
websites, portals, and search engines. Irrespective of your business type,
you will find a reliable solution because the company has influence in all
domains. 7Search uses a detection
system that ensures that the traffic is genuine.
Moreover, with the Click-Free option, you can bid on a keyword and receive
massive inflow. Whenever a user launches a search by typing the keyword, he
will be directed to your website straightway. Hence, you will be able to get past your competitors
whose ads are present in the search results.
Let your PPC campaign be managed by the fourth largest online advertising
company. Within your budget, you will get traffic that
is meant specifically for your business. You can choose any one or more of the four approaches that Adknowledge
The company uses the social media where your advertisements will do the
rounds on the networking sites like Facebook. Through targeting, by way of
geography and time, the ads will reach the audience that has the maximum
potential to help your business grow.
The next approach includes promotion of free apps
across all internet channels. You will develop the app and Adknowledge will spread the word
using its advanced traffic-targeting techniques.
The third approach will put your ads on relevant
search engines, social media alerts, and so on.
The last one is the email advertising approach
where your ad will reach thousands of people through their e-mails. These people will be selected based on their
purchase pattern, geographic location, etc. In this way, your ads will be
likely to induce response many times more.
The site provides unique exposure to your advertisement. Although it will be
your ad butthey will display it in a way that it would seem like an article.
They will place this avatar of your ad on all major websites, which are well
known for their good content. Therefore, your brand is bound to receive
You can also bid your ad to be featured on reputed sites like NBC and Fox
News. Retargeting is an important feature in online marketing. In case, a
user shows interest in your product/brand then Adblade will track him for
It is a simple search engine, which delivers quick
results with controlled spam. Unlike the popular search engines, it does not track its users.
This feature has made Duck Duck Go a favorite search engine of many internet
users. Your ad will find a
prominent place on the result page when a keyword/s relevant to your business
is looked up.
You will also be able to garner local traffic through Duck Duck Go, as people
prefer this engine for local searches. For instance, if you sell slimming gel
and your target location is Illinois then people will find your ad whenever
they will type slimming gel IL.
This website focuses on smaller businesses. Your ad will feature on the online directory called superpages.com.
It will help you get local traffic. Moreover, through this site, you will be able to target the customers that
use the established search engines like Google. For the advertisement campaign to be
successful, you will need to choose a geographic location carefully, and
Superpages will smartly expose your brand to the right audience.
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