The offer means that consumers can bring their unwanted electronics for recycling and discount will be available on third-party iPhone, iPad, and Mac accessories, as well as accessories made by Apple. Apart from the recycling program, Apple also announced last week about teaming up with WWF(World Wildlife Fund) to raise awareness as well as money for wildlife conservation via in-app purchases.
Apple has also been taking other initiatives such as Renewable Energy Investments, Reuse & Recycling and Forestry Partnerships for which it has launched a revamped Environment page and page also included the recently announced Liam, Apple’s robotic system that can take apart junked iPhones and recycle the valuable parts including silver and tungsten.
The Annual Environment Report was released from Apple last week where details about recovering substantial amounts of gold and copper from its take-back initiatives in 2015 were revealed. Apple recovered nearly $40 million worth of gold and and $6 million in copper.