The changing dynamics within the global market as well as with the landscape of search engines have prompted almost all businesses to anticipate and adjust to the latest trends in Search Engine Optimization. As an ever-changing plane, marketers, and businesses have to proactively seek new techniques and ideas in order to update their overall strategy and increase their chances of ranking higher in SERPs.

With each passing year, Google has rolled out update after update on its algorithm that determines if a certain website is eligible for ranking higher on their SERPs, all of which also aims to transform the search engine into a human-centric answering machine and hopefully better the experience for users.

Though most of the changes that have taken place are mostly minor ones, there have also been major updates in recent years that have definitely changed the way websites are being evaluated for ranking in SERPs nowadays.

Here are the top factors you need to know in order to increase the possibility of your website dominating the first page of Google this 2017.