The good news is, having a home-based business is now more convenient than ever. With the accessible internet and a handful of tools at your disposal, marketing one’s products is no longer a feat exclusive to big companies.
The question is: are you making the most out of these tools?
Pinterest is one of the most creative leverage that you can use to take your home business a notch higher. It has come a long way from being a platform for creativity to a business magnet that now draws 150 million monthly subscribers as of its October 2016 stats.
The network also boasts of the following stats:
● Vast international audience – Pinterest has 80 million subscribers outside the USA. New sign ups show 75% subscribers reside outside America.
● Easily accessible – 84% of Pinterest subscribers access the network through smartphones and tablets.
● Mobile-friendly – 75% of Pinterest users access it through the mobile application.
● Online Shopping Influence – 87% of subscribers made a purchase decision because of Pinterest.
● Business-Centric – unlike Instagram and Twitter, Pinterest has 83% of subscribers that follow brands over celebrities.
These figures are clear proofs that Pinterest is a goldmine for home-based companies.
If you are still on the fence on how you can benefit from it, here are the top reasons why you need Pinterest for your home business:
Reason #1: Pinterest can provide lasting traffic.
If you have marketed your brand on Facebook and Twitter, then you are well-aware that posts have a limited time in the spotlight. Pinterest can provide you with different results, what with Pins driving web traffic that can expand for months to years after their publishing time.
Reason #2: Pinterest has comprehensive analytics tools.
Unlike big companies who have teams of experts monitoring business operations and marketing strategies, you have limited resources when it comes to analytics.
Using Pinterest can help you monitor the popular boards, brands, or categories frequently browsed by your audience through the Interests section. The network also helps users leaf through data through Clicks, Impressions, Re-pins, and All-time.
Whether you have an administrative assistant or personally handle your social profiles, this makes managing your business online easier.
Reason #3: Pinterest connects you to the younger market.
Perhaps one of the most difficult challenges of marketing is bringing your business to the younger audience. Fortunately for Pinterest users, this isn’t an issue at all.
Because the network appeals to millennials, it can reach the younger market without hassle. If Bank of America can generate 29,000 re-pins and reach 6 million people with an otherwise less-exciting topic such as financial habits, who’s to say what it can do for your brand?
You don’t have to spend thousands of bucks or hire a highly skilled marketer to advance your home business. With versatile, user-friendly, and business-inclined tools like Pinterest, you can have a lucrative business within the comforts of your home. Is your business ready to make a name on Pinterest?
Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at email@example.com, http://20four7va.com/|twitter.com/20Four7VA .