The success of your email campaign is basically based on several factors that should be taken into account, managed, and examined regularly to obtain the most effective outcomes. Your sender’s reputation is damaged first of all when you send messages to the low-quality recipients or permission-based data is not utilized.
Your sending reputation needs to be improved once the email bounces grow. And firstly you need to pay attention to where and how you find emails of your subscribers.
Here are 5 tips that will help you improve your email sender’s reputation and get your emails back into the inbox of your subscribers.
1. Not analyzing the campaign results
The initial step to improving your sender’s reputation is to identify how it was damaged. You need to study the statistics of your sent email campaigns and analyze the open rates, bounces, click-through rates, unsubscribes, and spam complaints.
You also need to examine the source of your list and analyze those experiencing high bounces or open rates. Your sender’s reputation might have been damaged due to continuous sending messages to lists with a high bounce rate or low engagement. This enables you to take the proper course of action towards re-engaging your list or trying a more dynamic content to guarantee relevance.
2. Ignoring the emails’ content
Apart from focusing on the positive result and performance of your email campaigns such as open rates, click-through, and conversion rates, pay attention to the unfavorable signals generated from your emails. This could include the opt-out rate, complaints, and non-engagements. Also, the email content itself may be the reason for low engagement. This will indicate the level of relevance of your email campaigns to your subscribers.
Measure these negative signals with the parameters you use in testing your email campaigns. Don’t forget to check the subject lines that raise more complaints and look out for patterns that can be optimized in subsequent campaigns.
This leads us to the next way of improving your sender’s reputation, concentrating on email engagement.
3. Control the subscribers’ engagement
Monitor all your positive marketing engaging indicators. Concentrating on the ultimate conversion metric is usually easy in performance marketing but obtaining high rates of engagements has a positive impact on all your email campaigns. Your sender reputation will gradually improve when you have all the subscribers engaged. This will bring not only higher email deliverability but also additional responses, and a higher rate of engagement.
4. Find only interested leads
How can you be sure of the level of engagement? That’s easy. Just recollect where and how you’ve found the subscribers’ emails. Or are they subscribers at all?
Anyway, the best option for you is to generate high-quality and interested leads on your own. To do this, the Snov.io Email Hunter tool will help you.
It will help you find emails by numerous filters like company, domain, and names with just a single click.
Perform single or multiple domain searches or narrow down your search using company names, location or any other variable to generate a list of email addresses.
The best part about Snov.io is that you can take advantage of their Chrome extension to search for emails on any webpage.
5. Ensure that your email list is up-to-date
Once you’ve compiled the list of your interested leads, you need to get sure they are safe. The importance of having a clean, up-to-date email list cannot be overemphasized. A very important process that should be performed regularly is to always run your email lists through email verification programs.
Ensuring that your email list is valid will trigger an appropriate email performance tracking. This will improve your sending reputation on subsequent campaigns.
Unfortunately, you will never check your lists of emails manually, so you need a special instrument for this purpose. We suggest you try the Snov.io email checker. This is one of the leading email verifier software that validates emails on-the-go.
This web-based email verification service instantly cleans and validates the list of emails irrespective of their size (everything depends on your purchased plan surely).
The email verifier service conducts 4 verification steps and checks the response from the recipients’ ISP to identify the validity and status of the email addresses accurately. With 24/7 customer support that assists you in any issue (via phone, email, or live chat), the success of your email campaign is guaranteed.
Success to your reputation improvement
Adhering to the steps described above will definitely have a positive effect on your sender’s reputation:
- Analyze not only the campaign results but the email content too
- Be sure your subscribers are engaged with your email campaigns
- Find only valid and interested people
- Use special tools like Snov.io to find and verify emails
Snov.io is a one-stop email finding platform that offers competitive pricing that meets basic email marketing requirements and guarantees the success of the campaign goals.
Thanks to the Snov.io Email Verifier, you will easily eliminate dead and unresponsive emails from your list that can bring low sender reputation and you will easily maintain a high reputation and deliverability of your emails.
There is also SignalHire Email Finder which allows you to easily find the most up to date business contact information and create accessible contact profiles so your sales team can see everything in one place.
You can find anyone’s contact details on the LinkedIn, Facebook, Twitter, Github, Google+ & MeetUp page by clicking “Find Contacts” on an individual you are interested in. We will then retrieve the following contact details: e-mail, phone, social links.