What is the Connection Between SEO and Digital Marketing?

Digital Marketing

Digital marketing is a component of marketing that lets you connect with potential customers through the world wide web. It has witnessed exponential growth in recent years, with digitalization taking over the marketing division of the business. Since digital marketing is a vast marketing technique, it has major subsets, including Search Engine Optimization(SEO), content marketing, content automation, e-commerce marketing, display ads, social media marketing, PPC, email marketing, etc. Digital Marketing in Montreal is popular for integrating all the components of digital marketing to help businesses thrive in today’s economy.

In this digital era where everyone is shifting towards digital marketing, it is important to learn about evolving techniques that can offer you an edge over your competitors.


Among the various digital marketing tools, Search Engine Optimization SEO is one such tool that has become an integral part of digital marketing campaigns. The primary objective of SEO is to help your website rank higher in leading search engines like Google. 

Connection between SEO and Digital Marketing

Digital marketing is an umbrella term that includes various techniques. SEO is one of the most widely used digital marketing techniques to increase the webpage ranking in the Search English Results Page(SERP). Marketing experts often term SEO as integrated digital marketing. The extensive use of SEO is becoming central to the overall success of digital marketing. 

When SEO is integrated into digital marketing, it allows marketers to drive more traffic to the website. To be effective at SEO, a professional must possess the ability to find high-volume keywords, understand the basics of HTML, where to add a keyword to a web page, promote and build links to landing pages, and knowledge of emerging trends and Google algorithms changes. 

In the magical world of digital marketing, SEO strategy plays a vital role in helping you reach out to potential customers. Every day approximately 3.5 billion searches happen exclusively on Google, and it is estimated that the searches grow by 10 percent every year.

Hence, businesses must understand search engines are a prime place to advertise. Therefore, SEO is vital in formulating an effective digital marketing campaign since it considerably increases conversion rate, user traffic, and website visibility to a higher position. 

Benefits of integrating SEO in digital marketing strategies

There are ample benefits to using SEO in your digital marketing strategies. Since Google ranks sites that offer the best content to its users. Some benefits of SEO are:

  • Establishes brand awareness
  • Improve the website user experience
  • Increases sales through inbound leads
  • Improves website ranking
  • Makes websites mobile-friendly
  • Drives more user traffic to the website

Wrapping Up

Businesses have now understood the importance of having an excellent online presence in today’s digital economy. Hence, they are constantly looking for the best brains to manage their online presence with exceptional digital marketing strategies. 

If you find digital marketing interesting, you must know that leading institutions in Montreal, Canada, offer digital marketing programs. The newly-created programs aim at equipping the students with in-depth knowledge of crucial digital marketing topics, including Search Engine Optimization(SEO), online advertising and publicity, analytics, data-driven decision making, content development, and social media management. So, look for a suitable digital marketing program to get started!

Rizwan Ahmad
Rizwan Ahmad

Rizwan is an avid mobile geek and a gaming lover. He loves to keep a tab on new tech and loves to share the latest tech news and reviews on Smartphones, Gadgets, Apps, and more.


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