Cutting Through The Noise: Finding What You Need Online

As anybody with a smartphone or computer can tell you, having constant access to the internet is both a blessing and a curse. What has opened the world to everyone has also provided way too many choices.  If you’re looking for a local burger joint, you’re going to find a ton if you search for it in Google. You have your pick, but it’s hard to determine which location would be the most worth your time. So, you go even deeper.

Also Read: Improving Your Website Will Help Your Business


You click on restaurants that look good, then read reviews and so on. Most people cut through the noise by trusting Google. What this means is, if a business doesn’t appear on the first page, it doesn’t get seen. Business owners know this and they take whatever steps they can to get those coveted spaces in the search results.

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There are many factors that are taken into consideration when determining a particular website’s rank on Google or Bing. That’s why many business owners place a call to an SEO company in order to try and navigate the complicated ways the search engine algorithms assign values to websites. The fact is it takes a lot of work to get on page one of the search page results, especially if you offer anything remotely close to a common service.  Getting assistance from search engine optimization experts certainly helps speed up the process of getting a site in order to try and rank better.

Google in particular famously keeps the components that make up its algorithm under wraps. But there are certainly best practices that should be adhered to. The difficulty is, unless you have the web development skills or employ someone with the necessary skills, you can’t accomplish much of the “under the hood” work that makes your site search engine friendly. That doesn’t mean all hope is lost, though. The most important thing any business owner can do to improve his or her site is to add fresh, high quality content. While it’s become almost a tired cliché at this point to say “content is king,” the claim is true. The more informative and eye-grabbing your site, the more use visitors will get out of your site. Traffic and links are what will contribute the most to a site’s rank.

The next time you’re looking through Google, know that what appears on the first page of results has been determined to be the most worthwhile solutions for your query. That’s why businesses invest so much of their budget into a decent SEO effort.

Eric Regan is a writer with a keen interest in travel, cars and technology. He has written for blogs covering all of these topics and much more

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