What is the most talked-about thing this year? According to a prediction made by Mary Meeker in 2008, it was revealed that mobile Internet usage is going to overtake desktop Internet usage by 2014. Standing on the brink of a major shift in paradigm, it is natural for businesses (both big and small) to consider an effective mobile strategy that can work wonders in increasing the conversion rates. Going mobile is not a thing of the future. It is better to understand this clearly: a mobile strategy is not becoming important, it is important right now.

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Image Credit: Cory M. Grenier

Businesses without a fully-functional mobile presence have already started taking hits and bumps. And though it might sound a little cold, but your business is already lagging behind in the race. Technically speaking, it is easy to view your website in any mobile device. However, search engines like Google don’t look kindly upon websites which are not optimized for mobile devices.
So, what should you do to give your visitors a satisfactory experience as well as stay in the good books of the search engines? Following are 3 simple rules which can greatly help you grow the newfound mobile presence of your website:

Creating a Mobile Website

Just because your business has a website does not mean it is mobile. In short, your website is not yet optimized for mobile devices, and hence it will heavily frustrate your mobile visitors. As it has been stated earlier, search engines tend to have a high preference for websites which are mobile-ready.

You also need to make sure that you create a separate mobile website which will be exclusive to potential mobile customers. This website will have easy navigational features, and only contain the most important information like address and contact number. The mobile website must also have a link to the desktop version. Visitors who are interested in availing your services can click the link to know more about your business.

Being Responsive

Responsive web design is not a new concept, but was brought to the forefront last year. And why shouldn’t it be? Search engines prefer responsive websites more than a segregated HTML-based mobile website. The use of responsive web design, as you know it, will allow the layout of your website adjust itself to various screen sizes – be it a 4-inch smartphone or a 24-inch desktop computer.

Apart from the massive usability benefits, responsive websites provide a better optimization opportunity as there is no longer the need to maintain multiple versions of your website. One responsive website means that you don’t have to four different versions of a website for tablets, smartphones, desktops, etc.

UX + SEO = Mobile SEO

A responsive design will make sure that the content of your desktop website is the same which will appear on a mobile device. But what about your visibility in the SERPs? According to a recent study, it was seen that 1/3rd of mobile search queries are local. Moreover, over 65% of these users have made contact with the businesses they found attractive in the mobile search queries.

This is where mobile SEO plays a significant role. It is a very important factor in the growth of your business. Your main aim is to attain exposure in the SERPs, and a properly executed mobile SEO strategy will help you become more appealing to your potential customers. So, make sure that your website is properly optimized, and there are no such factors (for example, slow-loading mobile landing pages or videos that are hard to play on a smartphone) which can hamper the user experience.

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It’s never too late to start. So, what are you waiting for? Create a fully-functional responsive mobile website which will become preferable by both the search engines and your visitors.

 Christina Ryan
About the Author:

Hi, This is Christina Ryan from Macon, Georgia. I am a Social Media and Internet Marketing Expert by profession and i love to promote brands. Join me at Pinterest.